<![CDATA[This study analyzes the digital da'wah rhetoric used by Ustadz Abu Bassam Oemar Mita through Aristotle's classical rhetoric theory approach, which consists of three main elements: ethos (credibility), pathos (emotion), and logos (logic). This study found that Ustadz Oemar Mita's ethos is built through a strong scientific background, consistency of preaching, and a simple lifestyle. The pathos aspect is evident in his ability to evoke the audience's emotions through a rhetorical language style, real-life examples, and expressive intonation. Meanwhile, his logos can be seen from the systematic use of arguments, contextual reasoning, and logical and easy-to understand arguments. Keywords : Digital preaching, Aristotle's rhetoric, ethos, pathos, logos, Ustadz Oemar Mita.]]>
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