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All Journal eProceedings of Art & Design
Armawan, Ammar Dzun Nurain
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Arts Humanities

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PERANCANGAN KEMASAN PENGIRIMAN PRODUK (STUDI KASUS LITTLE THING BY EYRA) Armawan, Ammar Dzun Nurain; Putri, Sheila Andita; Sadika, Fajar
eProceedings of Art & Design Vol. 11 No. 5 (2024): Oktober 2024
Publisher : Telkom University

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Abstract

Abstrac: Lately, new business opportuni}es have emerged that can be done byentrepreneurs from various background which is the home culinary businesses or morecommonly called household businesses and the seller can use E-commerce to help sell theirproduct. This home-based culinary business ini}ated a variety of products such as dailycatering, hampers, drinks, and so on. One example of a household-based brand is Li琀琀leThing by EYRA which o昀昀ers silky milk pudding and milk co昀昀ee products. Li琀琀le Thing byEYRA operates with household-based produc}on and sales with digital plavorms,especially social media WhatsApp and Instagram. Products sold by Li琀琀le Thing by EYRAare sent to consumers using delivery services such as online motorcycle taxis and paxel sothere is a lot of poten}al of damage when the product is in the hands of the delivery serviceproviders, therefore it is necessary to do case studies to develop packaging and packingmethods used by Li琀琀le Thing by EYRA. So as to reduce poten}al damage so that the ownercan avoid loss of pro昀椀t and consumer con昀椀dence Keywords: packaging, packing, delivery
Co-Authors Fajar Sadika Sheila Andita Putri