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All Journal International Journal of Community Service Jurnal Pengabdian Masyarakat Inovasi
Yoana Siregar, Feby
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Self-Introduction Training through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students Suwarno, Bambang; Jaya Hermanjaya, Okta; Yoana Siregar, Feby
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.881

Abstract

This training program titled "Self-Introduction through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students" aims to equip high school students with essential digital marketing skills to foster entrepreneurial interest. In today’s digital era, understanding how to effectively use digital platforms for personal branding and marketing is crucial for young individuals aspiring to start their own businesses. This training covered foundational aspects of digital marketing, including social media management, content creation, and the utilization of digital platforms for entrepreneurship. Participants learned how to build a personal brand, create engaging content, and use e-commerce platforms and social media to promote business ideas. The training not only provided practical knowledge but also boosted the students’ confidence in pursuing entrepreneurship in a digitalized world. The outcomes of the training showed an increase in participants’ digital literacy, creativity, and entrepreneurial mindset, preparing them to explore future business opportunities effectively.
Pemanfaatan Digital Marketing untuk Komunikasi Bisnis UMKM di Desa Sumber Rejo Kabupaten Batubara Sumatera Utara Alvionita Alindra, Devi; Yoana Siregar, Feby; utami, rizkika; Agustina Purba, Christin; Agung Anggoro, Muhammad
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 2 (2024): November
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

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Abstract

UMKM memiliki peran strategis dalam pertumbuhan ekonomi lokal dan nasional. Namun, banyak UMKM di Desa Sumber Rejo, Kabupaten Batubara, Sumatera Utara, yang menghadapi tantangan dalam memperluas jangkauan pasar akibat kurangnya pemahaman dan penerapan digital marketing. Artikel ini bertujuan untuk mendeskripsikan program pengabdian kepada masyarakat yang difokuskan pada pelatihan dan pendampingan penggunaan digital marketing sebagai sarana komunikasi bisnis bagi UMKM di desa tersebut. Kegiatan ini meliputi pelatihan tentang pembuatan konten digital, manajemen media sosial, dan pemanfaatan platform digital untuk pemasaran. Hasil kegiatan menunjukkan peningkatan pemahaman dan kemampuan pelaku UMKM dalam menggunakan digital marketing untuk meningkatkan visibilitas dan penjualan produk
Health Without Violence In The Digital World: Socialization of Violence Prevention And Physical-Mental Health For High School Students Ekarisman Ndururu, Bernard; Suwarno, Bambang; Yoana Siregar, Feby; Harmaja, Okta Jaya
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.925

Abstract

Nationwide, school violence and bullying occur. Most instances occur between the first and second years of high school and might be physical (hitting, kicking, or hair pulling) or verbal. Classroom, small group, and computer-based training are provided. After a socialization session, participants were given a questionnaire to learn what they knew and wanted to know about school violence prevention, physical, verbal, and digital violence, early signs of violence, sexual violence, and bullying vs. joking. This socialization report analyzes the pre- and post-test results of training on handling physical, verbal, and online sexual harassment for 67 SMAN 07 Medan students using the Normalized Gain (N-Gain) approach. The Youth Red Cross 006 of SMAN 07 Medan arranged the workshop to study student bullying and physical, verbal, and cyber sexual violence. This research encompasses students from SMAN 7 Medan, specifically from grades X (17), XI (17), and XII (33). Student N-Gain scores increased significantly for male (0.88) and female (0.94) pupils. The training outcomes suggest schools need to hold annual sexual violence and bullying prevention training and outreach initiatives. To maintain student knowledge, schools should incorporate related resources into the curriculum or guidance and counseling. Thus, universities might develop research-based training modules for secondary schools to combat violence and bullying.
Co-Authors Agung Anggoro, Muhammad Agustina Purba, Christin Ekarisman Ndururu, Bernard Jaya Hermanjaya, Okta Okta Jaya Harmaja Suwarno, Bambang Utami, Rizkika