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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Social Science and Business JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Lakon Jurnal Pengkajian & Penciptaan Wayang Journal of English Education and Teaching (JEET) International Journal Of Science, Technology & Management (IJSTM) JURNAL MITRA PRIMA SABAJAYA Jurnal Pengabdian Kepada Masyarakat International Journal of Management, Economic and Accounting

Bambang Suwarno

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Author-ID : 1703366

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Transportation Veterinary

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Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator Bambang Suwarno
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.394

The purpose of this study was to analyse the extent of Consumer-Based Brand Equity, Quality Product and Price affects customer loyalty at PT. Panasonic Gobel Indonesia Branch Medan and to compare the theories. The author examined by collecting data using a variety of library research, questionnaires are structured as an instrument to obtain quantitative data with Likert-scale systems are distributed to 68 respondents. Data was then compiled then processed and analysed using multiple regression analysis techniques (multiple regression) through the test of validity, test of reliability and test of classic assumptions. By using the tools of Statistical Product Service Solutions program (SPSS version 22.0). From the survey results revealed that the influential Consumer-Based Brand Equity, Product Quality and Price simultaneously with the results Fhitung 18,457 > Ftabel 2,75 and probability sig. 0,000 < 0,05 then reject ho (accept hi) that the Consumer-Based Brand Equity, Product Quality, Price simultaneously significantly influence Customer Loyalty PT. Panasonic Gobel Indonesia Branch Medan. The Consumer-Based Brand Equity there is for the partial influence on the Customer Loyalty with a value of thitung 3,980 > ttabel 1,997 and sig. 0,000 < 0,05, the Product Quality there is for the partial influence on the Customer Loyalty with a value of thitung 3,874 > ttabel 1,997 and sig. 0,000 < 0,05 and the Price there is for the partial influence on the Customer Loyalty with a value of thitung 2,483 > ttabel 1,997 and sig. 0,002 < 0,05. From the test results are also obtained by the value of determination R square is 0,564 or 56,4%. It is claimed that Consumer-Based Brand Equity, Product Quality and Price is an excellent way to improve Customer Loyalty and also the hypothesis that the authors proposed previously received.

Situasi Pakleiran Wayang Kulit Purwa Sekarang Bambang Suwarno
Lakon Jurnal Pengkajian & Penciptaan Wayang Vol 3, No 1 (2006)
Publisher : Institut Seni Indonesia Surakarta

AN ANALYSIS OF THEMATIC PROGRESSION IN THE BACKGROUND SECTION OF ENGLISH DEPARTMENT UNDERGRADUATE STUDENTS’ THESIS OF BENGKULU UNIVERSITY IN PERIOD 2017 Nanik Anjar Yani; Bambang Suwarno; Gita Mutiara Hati
Journal of English Education and Teaching Vol 2, No 4 (2018)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jeet.2.4.9-14

The aim of this research was to find out the types and the dominant type of thematic progression in the background section of theses written by undergraduate students of the English Department of Bengkulu University (UNIB) in 2017. The design was descriptive quantitative. The sample consisted of 16 background sections of undergraduate theses, which were chosen randomly. The data were collected by the documentation instrument. The result showed that there were three types of thematic progression, namely, constant theme, linear theme, and split rheme. Furthermore, the linear theme was the dominant type.The order of frequency was as follows: linear theme (50.07%), constant theme (45.81%), and split rheme (4.10%). The conclusion was that all types of thematic progression were used and that the linear theme was the most common in the background section of the UNIB undergaduate theses.

THE EFFECT OF USING MNEMONIC TECHNIQUE TOWARD STUDENTS’ VOCABULARY MASTERY AT GRADE XII-SCIENCE STUDENTS OF SMAN 9 KOTA BENGKULU LIZA OKTARINI; BAMBANG SUWARNO; I WAYAN Dharmayana
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

This study aimed to find out whether the use of Mnemonic technique affected the students’ vocabulary mastery. This study employed a quasi experimental design. The subject of this study comprised 64 students of grade XII science class of SMAN 9 Kota Bengkulu. The instrument of this study was a vocabulary test. The experiment class was taught by Mnemonic technique, while the control class by contextual learning. In the pre test there was no significant difference in mastery between the experiment class (mean=71,18) and control class (mean=68) with t count (0,1)< t table (df=62 sig 0,05). After the use of Mnemonic technique, in the post test, there was a significant difference in mastery between the experiment class (mean=73,51) and control class (mean=67,53), with tcount (1,99) > t table (1,67), (df=62; sig. 0,05). It can be concuded that the use of Mnemonic technique was effective toward the students’ vocabulary mastery at grade XII-Science Students of SMAN 9 Kota Bengkulu.

THE EFFECT OF CONCEPT ORIENTED READING INSTRUCTION (CORI) STRATEGY TOWARD STUDENTS’ READING COMPREHENSION Umi Kalsum; BAMBANG SUWARNO; I Wayan Dharmayana
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

The purpose of this study is to find the effect of CORI (Concept-Oriented Reading Instruction)strategy on students’ reading comprehension. This reseach was focused on whether CORI strategy affected students’ reading comprehension. This research employed a quasi-experimental design. The subjects comprised 48 students of grade VIII of SMPN 4 Kota Bengkulu, divided into two classes, the experiment and control class. The instrument was a reading test. The result showed that CORI strategy was effective to improvestudents’ reading comprehension. In addition, the students also had positive attitudes toward the use of CORI strategy. It is recommended to conduct an experiment for another school level

ENGLISH TEACHERS’ DIFFICULTIES IN DESIGNING A LESSON PLAN (RPP) BASED ON KTSP (A STUDY ON ENGLISH TEACHERS AT VOCATIONAL HIGH SCHOOLS IN BENGKULU CITY Suci Dwina Darma; BAMBANG SUWARNO; Mulyadi Mulyadi
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

This research aimed to find out the difficulties faced by the English teachers in Vocational High Schools in designing a lesson plan (RPP) based on KTSP. It employed a descriptive quantitative method. The population of this research was 23 respondents, from all teachers which have followed KTSP training. The sample was taken by using total sampling techniques. To collect the data, the researcher used the questionnaire. It was consist of 37 questions that it was divided into 9 aspects in a lesson plan namely; standard of competence, basic competence, indicator, the aims of learning, teaching material, the methods/techniques, the steps of learning activity, the tools/sources of material, and evaluation. It used the percentage formula and weighted mean formula to analyze data. The result of the research showed that there were not any significant difficulties in designing a lesson plan (RPP) based on KTSP faced by the English teachers in Vocational High Schools because all aspects were in sometimes/moderate predicate. It indicated that in designing a lesson plan (RPP) based on KTSP was not significant difficult. Beside that, according to the result above, the most difficult aspects were none aspect because it also with sometimes predicate. It indicated that the English teachers in Vocational High School did not find any significant difficulties in writing all aspects of the lesson plan.

Peluang dan Strategi Usaha Produk Baru ( Studi Produk Mahasiswa Universitas Widyatama ) Rimbano, Dheo; Susanto, Yohanes; Suwarno, Bambang
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.390

Peran Pengembangan Usaha Pengembangan usaha tidak hanya penting untuk mempertahankan eksistensi dalam pasar yang kompetitif tetapi juga untuk mencapai pertumbuhan yang berkelanjutan. Pengembangan usaha mencakup berbagai strategi seperti diversifikasi produk, ekspansi pasar, dan peningkatan efisiensi operasional, Mendorong kreativitas dan inovasi di kalangan mahasiswa Universitas Widyatama dengan memberikan inspirasi dan arahan terkait peluangpeluang usaha yang ada di sekitar mereka. Pelaksanaan ini dilakukan pada 10 Februari 2024 dengan populasi mahasiswa Universitas Widyatama jurusan ekonomi. Tujuan utama untuk memahami potensi keuntungan dan risiko yang terkait dengan ide bisnis yang ingin dijalankan. Potensi keuntungan meliputi estimasi pendapatan, margin keuntungan, dan potensi pertumbuhan bisnis di masa depan. Identifikasi risiko mengidentifikasi risiko pasar, persaingan, perubahan regulasi, dan faktor lainnya yang dapat mempengaruhi kinerja bisnis. Kebutuhan pasar dan preferensi konsumen melibatkan penelitian pasar untuk memastikan ada permintaan yang cukup untuk produk atau layanan yang ditawarkan. Dengan menggabungkan analisis peluang usaha dan pengembangan usaha dari segi pemasaran, bisnis dapat menciptakan fondasi yang kuat untuk kesuksesan jangka panjang. Fokus pada pemahaman pelanggan, branding yang kuat, pengembangan produk yang tepat, dan strategi pemasaran yang efektif akan membantu bisnis tetap relevan dan berkembang di pasar yang kompetitif.

A Foreign Language Mastery Training for International Internship Program Students: English Suwarno, Bambang; Silaban, Yolanda Novita; Gajah, Nurhamidah; Parapat, Natalia
Jurnal Mitra Prima Vol. 6 No. 2 (2024): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar

This foreign language training is conducted on the social sciences and political sciences department campus at the Universitas Muhammadiyah Tapanuli Selatan (UMTS). Foreign language training with the Altissia platform improves students' foreign language skills. The Altissia platform training method has 25 foreign languages using the Common European Framework of Reference for Languages (CEFR) learning method. This foreign language training is used so that students can practice their foreign language skills in preparation for international internships in Asian countries (Malaysia, Singapore) and Europe (England, France, and Germany). Foreign language training with the Altissia platform will determine the ability to write, read, listen, and speak. This language training uses a persuasive method online based on the web, which is applied in the learning process. Before conducting language training, a pre-test is carried out, and after five months of learning, a post-test is carried out. Data collection is carried out based on observations, namely by observing phenomena that occur in the field. The learning training provided to participants includes English training with the Altissia platform method, which involves studying using the platform for at least two hours every day for four days a week. The results from 71 participants, as many as 68 participants, increased their language ability level. Male students are better at English than women

Examining Customer Loyalty in the Children's Clothes Segment of Matahari Department Store in Indonesia Suwarno, Bambang; Alya, Soraya
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.69108

The children's fashion retail industry is very competitive. As a retailer, Matahari Departement Store needs to consider which customer experience elements drive customer satisfaction and loyalty to the children's clothes brand Donita in Medan. This research aims to determine whether the quality of children's clothes retail products will influence customer satisfaction and loyalty when buying at retailers. This research design is quantitative with associative causality research and a non-probability purposive sampling method. One hundred questionnaires can perform descriptive statistics by processing data for the SMARTPLS method. The research results show that all variables have a positive and significant effect. Customers expect quality children's clothes products to perform well, and aesthetics and models have good resistance to satisfaction (t-statistic value 17.738) and customer loyalty (t-statistic value 8.643). Customers will be more loyal if their expectations are met from the perception of the quality and value of the clothes they buy (t-statistic value 5.065). So, it can be concluded that loyalty will be higher if satisfaction with product quality has been appropriately met. The novelty of this research is that even though children's clothes customers are loyal to a brand/product, repeated purchasing decisions do not occur when the product design/model is not liked. The quality of the clothing is poor because the dress's color fades quickly.

Analysis of Rewards and Punishment on the Performance of State-Owned Enterprise Employees in Medan Region Suwarno, Bambang; Harahap, Arman
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1199

Motivating workers through the use of rewards and punishments, the management control system places an emphasis on output. Any decent employee will follow the rules set out by their employer and will push for their coworkers to do the same. Finding out whether company rewards and punishments have an effect on employee performance in a State-Owned Enterprise is the main objective of this study. Quantitative studies employ non-probability purposive sampling and associative causality studies. With the aid of SmartPLS, descriptive statistics were applied to 100 questionnaires. All of the study's variables were found to have a positive and statistically significant effect. With a t-statistic value of 4.218, employees believe that the company's performance reviews can positively affect their pay, benefits, and advancement opportunities. The company's punisment motivate employees to perform well in order to avoid pay cuts and promotion delays (t-statistic value 4.861). When workers' expectations regarding company assessments and reward are satisfied, their performance improves (t-statistic value 3.900). Therefore, it is reasonable to assume that, with proper implementation of evaluation and sanctions, staff performance will improve. While punishments are the most powerful incentive for improving performance, this study's original finding is that positive reinforcement in the form of awards can inspire loyalty and good conduct.

Co-Authors ., Elfrida Abbas, Muhammad Abd. Rasyid Syamsuri Alya, Soraya Dheo Rimbano Gita Mutiara Hati Harahap, Arman Harianti, Suci I Wayan Dharmayana Junawan Junawan LIZA OKTARINI Matondang, Sofiyan Mulyadi Mulyadi Nanik Anjar Yani Nurhamidah Gajah Parapat, Natalia Prassetyawan, Anjas Silaban, Yolanda Novita Suci Dwina Darma Susanto, Yohanes Syafrianti, Herlina Syahrial Hasanuddin Pohan Syaifuddin Yohny Anwar

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