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Suwarno, Bambang
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Peluang dan Strategi Usaha Produk Baru ( Studi Produk Mahasiswa Universitas Widyatama ) Rimbano, Dheo; Susanto, Yohanes; Suwarno, Bambang
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.390

Abstract

Peran Pengembangan Usaha Pengembangan usaha tidak hanya penting untuk mempertahankan eksistensi dalam pasar yang kompetitif tetapi juga untuk mencapai pertumbuhan yang berkelanjutan. Pengembangan usaha mencakup berbagai strategi seperti diversifikasi produk, ekspansi pasar, dan peningkatan efisiensi operasional, Mendorong kreativitas dan inovasi di kalangan mahasiswa Universitas Widyatama dengan memberikan inspirasi dan arahan terkait peluangpeluang usaha yang ada di sekitar mereka. Pelaksanaan ini dilakukan pada 10 Februari 2024 dengan populasi mahasiswa Universitas Widyatama jurusan ekonomi. Tujuan utama untuk memahami potensi keuntungan dan risiko yang terkait dengan ide bisnis yang ingin dijalankan. Potensi keuntungan meliputi estimasi pendapatan, margin keuntungan, dan potensi pertumbuhan bisnis di masa depan. Identifikasi risiko mengidentifikasi risiko pasar, persaingan, perubahan regulasi, dan faktor lainnya yang dapat mempengaruhi kinerja bisnis. Kebutuhan pasar dan preferensi konsumen melibatkan penelitian pasar untuk memastikan ada permintaan yang cukup untuk produk atau layanan yang ditawarkan. Dengan menggabungkan analisis peluang usaha dan pengembangan usaha dari segi pemasaran, bisnis dapat menciptakan fondasi yang kuat untuk kesuksesan jangka panjang. Fokus pada pemahaman pelanggan, branding yang kuat, pengembangan produk yang tepat, dan strategi pemasaran yang efektif akan membantu bisnis tetap relevan dan berkembang di pasar yang kompetitif.
A Foreign Language Mastery Training for International Internship Program Students: English Suwarno, Bambang; Silaban, Yolanda Novita; Gajah, Nurhamidah; Parapat, Natalia
Jurnal Mitra Prima Vol. 6 No. 2 (2024): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This foreign language training is conducted on the social sciences and political sciences department campus at the Universitas Muhammadiyah Tapanuli Selatan (UMTS). Foreign language training with the Altissia platform improves students' foreign language skills. The Altissia platform training method has 25 foreign languages ​​using the Common European Framework of Reference for Languages ​​(CEFR) learning method. This foreign language training is used so that students can practice their foreign language skills in preparation for international internships in Asian countries (Malaysia, Singapore) and Europe (England, France, and Germany). Foreign language training with the Altissia platform will determine the ability to write, read, listen, and speak. This language training uses a persuasive method online based on the web, which is applied in the learning process. Before conducting language training, a pre-test is carried out, and after five months of learning, a post-test is carried out. Data collection is carried out based on observations, namely by observing phenomena that occur in the field. The learning training provided to participants includes English training with the Altissia platform method, which involves studying using the platform for at least two hours every day for four days a week. The results from 71 participants, as many as 68 participants, increased their language ability level. Male students are better at English than women
Examining Customer Loyalty in the Children's Clothes Segment of Matahari Department Store in Indonesia Suwarno, Bambang; Alya, Soraya
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.69108

Abstract

The children's fashion retail industry is very competitive. As a retailer, Matahari Departement Store needs to consider which customer experience elements drive customer satisfaction and loyalty to the children's clothes brand Donita in Medan. This research aims to determine whether the quality of children's clothes retail products will influence customer satisfaction and loyalty when buying at retailers. This research design is quantitative with associative causality research and a non-probability purposive sampling method. One hundred questionnaires can perform descriptive statistics by processing data for the SMARTPLS method. The research results show that all variables have a positive and significant effect. Customers expect quality children's clothes products to perform well, and aesthetics and models have good resistance to satisfaction (t-statistic value 17.738) and customer loyalty (t-statistic value 8.643). Customers will be more loyal if their expectations are met from the perception of the quality and value of the clothes they buy (t-statistic value 5.065). So, it can be concluded that loyalty will be higher if satisfaction with product quality has been appropriately met. The novelty of this research is that even though children's clothes customers are loyal to a brand/product, repeated purchasing decisions do not occur when the product design/model is not liked. The quality of the clothing is poor because the dress's color fades quickly.
Analysis of Rewards and Punishment on the Performance of State-Owned Enterprise Employees in Medan Region Suwarno, Bambang; Harahap, Arman
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1199

Abstract

Motivating workers through the use of rewards and punishments, the management control system places an emphasis on output. Any decent employee will follow the rules set out by their employer and will push for their coworkers to do the same. Finding out whether company rewards and punishments have an effect on employee performance in a State-Owned Enterprise is the main objective of this study. Quantitative studies employ non-probability purposive sampling and associative causality studies. With the aid of SmartPLS, descriptive statistics were applied to 100 questionnaires. All of the study's variables were found to have a positive and statistically significant effect. With a t-statistic value of 4.218, employees believe that the company's performance reviews can positively affect their pay, benefits, and advancement opportunities. The company's punisment motivate employees to perform well in order to avoid pay cuts and promotion delays (t-statistic value 4.861). When workers' expectations regarding company assessments and reward are satisfied, their performance improves (t-statistic value 3.900). Therefore, it is reasonable to assume that, with proper implementation of evaluation and sanctions, staff performance will improve. While punishments are the most powerful incentive for improving performance, this study's original finding is that positive reinforcement in the form of awards can inspire loyalty and good conduct.
THE EFFECT OF TEACHER MOTIVATION, COMPENSATION, AND WORKLOAD ON TURNOVER INTENTION THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE Anwar, Yohny; Suwarno, Bambang; Harianti, Suci
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.18

Abstract

This study aims to determine and analyze the effect of motivation, compensation  and workload on turnover intention with job satisfaction as an intervening variable for Non-Permanent Teachers at SMA Negeri 1 Sinunukan, Mandailing Natal, North Sumatra. This research uses a causal research method with a quantitative approach. Forty teachers made up the total population of the research sample, which was selected using a saturation sampling technique and non-probability sampling. approaches for gathering data that are tested for validity and reliability utilizing interviews and questionnaires. Analyzing data using SEM-PLS. The results of the study show that motivation has a significant positive effect on turnover intention through job satisfaction; The variable job satisfaction mediates motivation on turnover intentions. Then for compensation has a significant positive effect on turnover intention through job satisfaction; Variable of job satisfaction mediates compensation to turnover intention. Likewise, the effect of workload on turnover intention through job satisfaction as an intervening.
METACOGNITIVE STRATEGY AND STUDENT’S READING COMPREHENSION: AN EXPERIMENTAL STUDY AT SMK N 1 KOTA BENGKULU Syafrianti, Herlina; Suwarno, Bambang; ., Elfrida
Journal of English Education and Teaching Vol. 2 No. 3 (2018)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.727 KB) | DOI: 10.33369/jeet.2.3.62-71

Abstract

This research aimed to know the effect of using metacognitive strategy towards student’s reading comprehension. The design was quasi-experimental. The sample consists of 69 students in two classes. The instrument consists of reading test which was tried out. The treatment for the experiment group was metacognitive strategy and for the control group was the strategy that the teacher use in the class. The data were collected through pre-test and post-test. The activity in the classroom during six meetings, two meetings for pre-test and post-test and four meetings for teaching in the classroom. The data was analyzed by The Wilcoxon Test and The Mann-Whitney Test. The Wilcoxon Test for the control group showed that there was no significant difference between pre-test and post-test. The Wilcoxon test for the experiment group showed that there was significant difference between pre-test and post-test. The Mann-Whitney test for pre-test showed that there was no significant difference between experiment and control class. The Mann-Whitney test for post-test showed that there was significant difference between experiment and control class. Finding of the research showed that, there was significant difference between pre-test and post-test for the experiment class and there was significant differece between experiment and control class for post-test result. This result indicated that there was an effect of metacognitive strategy towards student’s reading comprehension
An Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan Suwarno, Bambang
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.515

Abstract

The purpose of the study was to determine the effect of customer-based brand equity (CBBE) and product innovation on consumer satisfaction through purchasing decisions of Panasonic air conditioners in Medan. The research uses quantitative methods with a causal associative research approach. The population is the buyer of Panasonic air conditioners in the city of Medan. The research sample used purposive sampling technique. 100 respondents were obtained with the Slovin technique. Data collection techniques with questionnaires and interviews to be tested for validity and reliability. Data analysis with SEM-PLS. The results showed a significant positive effect for all research variables. CBBE on Customer Satisfaction 0.180 and P-Values ??0.013, CBBE on Purchase Decision 0.230 and P-Values ??0.008, Product Innovation on Customer Satisfaction 0.588 and P-Values ??0.000, Product Innovation on Purchase Decision 0.365 and P-Value 0.000, Purchase Decision on Satisfaction Consumers 0.642 and P-Values ??0.000, Product Innovation on Consumer Satisfaction through Purchase Decisions 0.084 and P-Values ??0.016 and CBBE on Consumer Satisfaction through Purchase Decisions 0.148 and P-Values ??0.008. The reaserch findings reveal that customers emotionally react to the product they want to buy, whether they are satisfied or not and this is very important for customer-based brand equity. The products offered related to their innovations influence the purchasing decisions of customers. And there is a significant relationship in handling customer complaints properly and correctly to the level of customer-based brand equity which will create a high level of customer satisfaction and customer loyalty.
Customer-Based Brand Equity, Company Reputation and Product Quality Effect on Customer Loyalty: Air Conditioner Retail Market in Medan Suwarno, Bambang; Prassetyawan, Anjas; Abbas, Muhammad
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.697

Abstract

This research explores and focuses on customer perceptions, because there is still a lack of research in knowing the relationship between customer perceptions of products and retail stores. Data collection by interviews, questionnaires, and observations on Panasonic AC retail customers. This study tries to examine the influence of the dimensions of customer loyalty which are influenced by the dimensions of Customer Based Brand Equity (CBBE), Company Reputation and Product Quality. This research is associative, with a quantitative method approach. The research was validated using SPSS-26 with data analysis techniques using multiple linear regression analysis. The results showed that CBBE and product quality had a positive and significant effect on customer loyalty. Furthermore, the company's reputation partially has a positive but not significant effect on customer loyalty. Whereas CBBE, Company Reputation, and Product Quality simultaneously have a positive and significant effect on Customer Loyalty. From the results of this study, it was also concluded that there is a tendency for loyal customers to not guarantee that they will recommend the products they buy to others. Product (brand) selection recommendations are also more influenced by salespeople in retail stores where customers will buy products. From this research, it was found that the novelty of customer perceptions of company reputation has no effect on customer loyalty, especially for retail store customers.
Analysis Head Nurses' Leadership Styles to Staff Inpatient Nurses' Job Performance in Hospital Suwarno, Bambang
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.770

Abstract

This research explores and focuses on the nursing profession, because there is still a lack of research in knowing the relationship between nurse leadership styles and nurse performance. Data collection by interviews, questionnaires and observations on inpatient nurses at Rotal Prima Hospital Medan. This study tries to examine the influence of the Job Performance Nurse dimension which is influenced by the dimensions of the Transactional Leadership Style and the Transformational Leadership Style of Head Nurses. This research is associative, with a quantitative method approach, using a descriptive correlational research design. The research was validated using SPSS-26 with data analysis techniques using multiple linear regression analysis. The results showed that the Transactional Leadership Style and Transformational Leadership Style had a positive and significant effect on Nurse Job Performance. The results of this study, we found that nurse leaders must have a good transformational leadership style so that leaders can help and encourage their subordinates in providing training and achieving their work goals properly. Nurse leaders are more likely to adopt a transformational leadership style. The results of this study also show that transactional leadership can affect nurse performance, although it is even better if the head nurse performs transformational leadership.
Co-Authors ., Elfrida Abbas, Muhammad Alya, Soraya Dheo Rimbano Harahap, Arman Harianti, Suci Matondang, Sofiyan Nurhamidah Gajah Parapat, Natalia Prassetyawan, Anjas Silaban, Yolanda Novita Susanto, Yohanes Syafrianti, Herlina Syaifuddin Yohny Anwar