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Suwarno, Bambang
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Peluang dan Strategi Usaha Produk Baru ( Studi Produk Mahasiswa Universitas Widyatama ) Rimbano, Dheo; Susanto, Yohanes; Suwarno, Bambang
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 03 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i03.390

Abstract

Peran Pengembangan Usaha Pengembangan usaha tidak hanya penting untuk mempertahankan eksistensi dalam pasar yang kompetitif tetapi juga untuk mencapai pertumbuhan yang berkelanjutan. Pengembangan usaha mencakup berbagai strategi seperti diversifikasi produk, ekspansi pasar, dan peningkatan efisiensi operasional, Mendorong kreativitas dan inovasi di kalangan mahasiswa Universitas Widyatama dengan memberikan inspirasi dan arahan terkait peluangpeluang usaha yang ada di sekitar mereka. Pelaksanaan ini dilakukan pada 10 Februari 2024 dengan populasi mahasiswa Universitas Widyatama jurusan ekonomi. Tujuan utama untuk memahami potensi keuntungan dan risiko yang terkait dengan ide bisnis yang ingin dijalankan. Potensi keuntungan meliputi estimasi pendapatan, margin keuntungan, dan potensi pertumbuhan bisnis di masa depan. Identifikasi risiko mengidentifikasi risiko pasar, persaingan, perubahan regulasi, dan faktor lainnya yang dapat mempengaruhi kinerja bisnis. Kebutuhan pasar dan preferensi konsumen melibatkan penelitian pasar untuk memastikan ada permintaan yang cukup untuk produk atau layanan yang ditawarkan. Dengan menggabungkan analisis peluang usaha dan pengembangan usaha dari segi pemasaran, bisnis dapat menciptakan fondasi yang kuat untuk kesuksesan jangka panjang. Fokus pada pemahaman pelanggan, branding yang kuat, pengembangan produk yang tepat, dan strategi pemasaran yang efektif akan membantu bisnis tetap relevan dan berkembang di pasar yang kompetitif.
A Foreign Language Mastery Training for International Internship Program Students: English Suwarno, Bambang; Silaban, Yolanda Novita; Gajah, Nurhamidah; Parapat, Natalia
Jurnal Mitra Prima Vol. 6 No. 2 (2024): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This foreign language training is conducted on the social sciences and political sciences department campus at the Universitas Muhammadiyah Tapanuli Selatan (UMTS). Foreign language training with the Altissia platform improves students' foreign language skills. The Altissia platform training method has 25 foreign languages ​​using the Common European Framework of Reference for Languages ​​(CEFR) learning method. This foreign language training is used so that students can practice their foreign language skills in preparation for international internships in Asian countries (Malaysia, Singapore) and Europe (England, France, and Germany). Foreign language training with the Altissia platform will determine the ability to write, read, listen, and speak. This language training uses a persuasive method online based on the web, which is applied in the learning process. Before conducting language training, a pre-test is carried out, and after five months of learning, a post-test is carried out. Data collection is carried out based on observations, namely by observing phenomena that occur in the field. The learning training provided to participants includes English training with the Altissia platform method, which involves studying using the platform for at least two hours every day for four days a week. The results from 71 participants, as many as 68 participants, increased their language ability level. Male students are better at English than women
Examining Customer Loyalty in the Children's Clothes Segment of Matahari Department Store in Indonesia Suwarno, Bambang; Alya, Soraya
International Journal of Social Science and Business Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i1.69108

Abstract

The children's fashion retail industry is very competitive. As a retailer, Matahari Departement Store needs to consider which customer experience elements drive customer satisfaction and loyalty to the children's clothes brand Donita in Medan. This research aims to determine whether the quality of children's clothes retail products will influence customer satisfaction and loyalty when buying at retailers. This research design is quantitative with associative causality research and a non-probability purposive sampling method. One hundred questionnaires can perform descriptive statistics by processing data for the SMARTPLS method. The research results show that all variables have a positive and significant effect. Customers expect quality children's clothes products to perform well, and aesthetics and models have good resistance to satisfaction (t-statistic value 17.738) and customer loyalty (t-statistic value 8.643). Customers will be more loyal if their expectations are met from the perception of the quality and value of the clothes they buy (t-statistic value 5.065). So, it can be concluded that loyalty will be higher if satisfaction with product quality has been appropriately met. The novelty of this research is that even though children's clothes customers are loyal to a brand/product, repeated purchasing decisions do not occur when the product design/model is not liked. The quality of the clothing is poor because the dress's color fades quickly.
Analysis of Rewards and Punishment on the Performance of State-Owned Enterprise Employees in Medan Region Suwarno, Bambang; Harahap, Arman
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1199

Abstract

Motivating workers through the use of rewards and punishments, the management control system places an emphasis on output. Any decent employee will follow the rules set out by their employer and will push for their coworkers to do the same. Finding out whether company rewards and punishments have an effect on employee performance in a State-Owned Enterprise is the main objective of this study. Quantitative studies employ non-probability purposive sampling and associative causality studies. With the aid of SmartPLS, descriptive statistics were applied to 100 questionnaires. All of the study's variables were found to have a positive and statistically significant effect. With a t-statistic value of 4.218, employees believe that the company's performance reviews can positively affect their pay, benefits, and advancement opportunities. The company's punisment motivate employees to perform well in order to avoid pay cuts and promotion delays (t-statistic value 4.861). When workers' expectations regarding company assessments and reward are satisfied, their performance improves (t-statistic value 3.900). Therefore, it is reasonable to assume that, with proper implementation of evaluation and sanctions, staff performance will improve. While punishments are the most powerful incentive for improving performance, this study's original finding is that positive reinforcement in the form of awards can inspire loyalty and good conduct.
THE EFFECT OF TEACHER MOTIVATION, COMPENSATION, AND WORKLOAD ON TURNOVER INTENTION THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE Anwar, Yohny; Suwarno, Bambang; Harianti, Suci
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.18

Abstract

This study aims to determine and analyze the effect of motivation, compensation  and workload on turnover intention with job satisfaction as an intervening variable for Non-Permanent Teachers at SMA Negeri 1 Sinunukan, Mandailing Natal, North Sumatra. This research uses a causal research method with a quantitative approach. Forty teachers made up the total population of the research sample, which was selected using a saturation sampling technique and non-probability sampling. approaches for gathering data that are tested for validity and reliability utilizing interviews and questionnaires. Analyzing data using SEM-PLS. The results of the study show that motivation has a significant positive effect on turnover intention through job satisfaction; The variable job satisfaction mediates motivation on turnover intentions. Then for compensation has a significant positive effect on turnover intention through job satisfaction; Variable of job satisfaction mediates compensation to turnover intention. Likewise, the effect of workload on turnover intention through job satisfaction as an intervening.
Socialization Of The Business World - The Industrial World As An Implementation Of The Independent Learning Policy - Independent Campus At The Faculty Of Social And Political Sciences, Riau University Suwarno, Bambang; Ramadhan, Zuhri; Bhakti Alamsyah; Simon, Jhon
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.22

Abstract

During the Covid-19 pandemic, the pattern of education has changed. From a face-to-face teaching system to a teaching and learning process carried out remotely by utilizing the internet and information and communication technology. The Merdeka Belajar – Kampus Merdeka policy applied by the government to universities has created interesting dynamics for universities. One of these policies is internship/work practice in the industrial world. It is hoped that universities and their alumni can be independent, and graduates are able to work with the knowledge and skills they have so that they can provide benefits for the community to maintain a work environment in the industry. The purpose of this service is to socialize business world - industrial world to universities within the Faculty of Social and Political Sciences, University of Riau. Community service is carried out in the form of seminars and collaboration in the business world and industry. The method used in the implementation of this service is direct collaboration with distributors of e-learning companies and international work internships at PT. Anugrah Rezeki Sejahtera with its products, namely Altissia (elearning 22 language program), SmartInternz (IT project e-learning program) and Sea Education (cruise ship internship program).
Digital Entrepreneurship Competency Training for Students of SMA Negeri 2 Binjai Arista, Ruly Dwi; Suwarno, Bambang
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.91

Abstract

  High school students as the nation's future young generation, there needs to be an increase in competence towards the development of digital technology today. Digital technology has become their consumption and can be used to earn a living. However, its use has not been maximized so that it can be used to overcome the nation's current problems, namely the large number of unemployed and the difficulty of getting a job. Digital entrepreneurship training seeks to create a creative and active mental attitude and spirit to try to increase income in every business activity. This community service activity will use the classroom action research method. In this method, students of SMA Negeri 2 Binjai as training participants and UNPAB lecturers will act as speakers and assessors. The method used is the Progressive Differentiation and Integrative Reconciliation Method, which is a method to improve students' understanding as seen from the increase in learning outcomes scores. Also, as a Classroom Action Research Method that will show the results of students' understanding of the use of digital social media as a suggestion to develop and arouse students' entrepreneurial spirit, it is hoped that there will be quality learning that can be applied when working in the business and industrial world. The results of activities in the community at SMA 2 Binjai can be seen from the results of the principle of Progressive Differentiation and Integrative Reconciliation, there is an increase in the score for understanding the use of digital entrepreneurship on Facebook, Instagram and Twitter from an average pre-test score of 48.33% to a post-test result of 92.71 % which is obtained.
Socialization Of The International Certified Internship Program In Support Of The Merdeka Belajar - Kampus Merdeka Policy At The Faculty Of Teacher Training And Education, Santo Thomas Catholic University, Medan Citra Ananda, Geby; Ramadhan, Zuhri; Suwarno, Bambang; Alamsyah, Bhakti
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.112

Abstract

The internship program is an activity for students to apply knowledge, attitudes, general and specific skills in the workplace. The duration of this internship is a minimum of 6 months and can be extended according to the provisions or agreement between the original institution and the Internship Workplace. Students must be guided by internal supervisors from lecturers and external supervisors from the Internship Workplace. The purpose of this paper is to find and take an inventory of several businesses as partners in the implementation of student internships at the Faculty of Teacher Training and Education, Santo Thomas Catholic University, Medan. Literature research on ideas was reviewed, various literatures were collected and analyzed descriptively. This study shows that there are several businesses that can be used as student internship partners. Such as multi-language internships in Altissia - Belgium, IT Internships at Smartinternz - Singapore, Hospitality Internships in Hotels in Asia Pacific, Middle East and Australia countries, and Internships on Cruise Ships. This program is to encourage students to be able to master various competencies and this program is expected to enable students to improve the competence of graduates, both soft skills and hard skills, to be ready with the needs of the times and prepare graduates who are superior, moral and ethical.
Self-Introduction Training through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students Suwarno, Bambang; Jaya Hermanjaya, Okta; Yoana Siregar, Feby
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.881

Abstract

This training program titled "Self-Introduction through Digital Marketing for Entrepreneurial Interest Development Among SMA Methodis Lubuk Pakam Students" aims to equip high school students with essential digital marketing skills to foster entrepreneurial interest. In today’s digital era, understanding how to effectively use digital platforms for personal branding and marketing is crucial for young individuals aspiring to start their own businesses. This training covered foundational aspects of digital marketing, including social media management, content creation, and the utilization of digital platforms for entrepreneurship. Participants learned how to build a personal brand, create engaging content, and use e-commerce platforms and social media to promote business ideas. The training not only provided practical knowledge but also boosted the students’ confidence in pursuing entrepreneurship in a digitalized world. The outcomes of the training showed an increase in participants’ digital literacy, creativity, and entrepreneurial mindset, preparing them to explore future business opportunities effectively.
METACOGNITIVE STRATEGY AND STUDENT’S READING COMPREHENSION: AN EXPERIMENTAL STUDY AT SMK N 1 KOTA BENGKULU Syafrianti, Herlina; Suwarno, Bambang; ., Elfrida
Journal of English Education and Teaching Vol. 2 No. 3 (2018)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.727 KB) | DOI: 10.33369/jeet.2.3.62-71

Abstract

This research aimed to know the effect of using metacognitive strategy towards student’s reading comprehension. The design was quasi-experimental. The sample consists of 69 students in two classes. The instrument consists of reading test which was tried out. The treatment for the experiment group was metacognitive strategy and for the control group was the strategy that the teacher use in the class. The data were collected through pre-test and post-test. The activity in the classroom during six meetings, two meetings for pre-test and post-test and four meetings for teaching in the classroom. The data was analyzed by The Wilcoxon Test and The Mann-Whitney Test. The Wilcoxon Test for the control group showed that there was no significant difference between pre-test and post-test. The Wilcoxon test for the experiment group showed that there was significant difference between pre-test and post-test. The Mann-Whitney test for pre-test showed that there was no significant difference between experiment and control class. The Mann-Whitney test for post-test showed that there was significant difference between experiment and control class. Finding of the research showed that, there was significant difference between pre-test and post-test for the experiment class and there was significant differece between experiment and control class for post-test result. This result indicated that there was an effect of metacognitive strategy towards student’s reading comprehension
Co-Authors ., Elfrida Alya, Soraya Arista, Ruly Dwi Bhakti Alamsyah Bhakti Alamsyah Citra Ananda, Geby Dheo Rimbano Ekarisman Ndururu, Bernard Harahap, Arman Harianti, Suci Jaya Hermanjaya, Okta Matondang, Sofiyan Nurhamidah Gajah Okta Jaya Harmaja Parapat, Natalia Ramadhan, Zuhri Silaban, Yolanda Novita Simon, Jhon Susanto, Yohanes Syafrianti, Herlina Syaifuddin Yoana Siregar, Feby Yohny Anwar