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All Journal Jurnal Fokus Manajemen
Putri, Alfirdausya Eyara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Comparative Analysis Of Digital Marketing On Customer Loyalty At SUMSELPOST And MATTANEWS Putri, Alfirdausya Eyara; Ermelia, Sri; Harahap, Lily Rahmawati
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9205

Abstract

This study aim to determine the comparison of digital marketing on customer loyalty between SumselPost and Mattanews in the city of Palembang. This tudy uses a quantitative and qualitative approach. Quantitative data was obtained through the distribution of questionnaires to respondents and processed using SPSS software to be analyzed statistically. Qualitative data was obtained from interviews and observations as a complement to provide an in-depth explanation of the quantitative results. Statistic analysis used a comparative hypothesis test in the form of an Independent Sample T-test to see whether there were differences between the two companies. The results of the study show that there is no significant differences in the implementation of digital marketing and customer loyalty between SumselPost and Mattanews. There are slight differences in strategy between the two companies but statistically not sufficient to provide a significant difference.
Co-Authors Ermelia, Sri Harahap, Lily Rahmawati