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All Journal Jurnal Fokus Manajemen Journal of Management, Economic, and Accounting
Ermelia, Sri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Employee Training And Development On Work Productivity At CV. Sasana Citra Mandiri Saputra, Aldi; Aryanti, Rahmi; Ermelia, Sri
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9202

Abstract

This study aims to determine the effect of employee training and development on work productivity at CV. Sasana Citra Mandiri. The methods used in this study include validity, reliability, multicollinearity, simultaneous test (F), partial test (t), multiple linear regression, and determination coefficient test (R²). The results of the study indicate that training and development simultaneously have a very strong and significant effect on work productivity, with a contribution of 97.9%, while the remaining 2.1% is influenced by other variables such as compensation and incentives and time and workload management. Partially, training has a greater effect than development on increasing productivity. With a correlation coefficient value of 0.99 and an adjusted R Square of 0.978, it can be concluded that employee training and development have a crucial role in driving work productivity in this company.
The Influence Of Location And Service Quality On Purchasing Decisions For Electrical Appliances At Paci Electrical Store In Palembang Sari, Ellyza Putri Arum; Naruliza, Esty; Ermelia, Sri
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9203

Abstract

The objective of this study is to determine how location and service quality, both partially and simultaneously, influence consumer purchasing decisions for electrical equipment at Toko Listrik Paci Palembang. In this research, a sample of 250 respondents was selected to illustrate how consumers make purchasing decisions. Data were obtained from 250 individuals who completed the survey. The results show that the location variable (X1) has a significant effect on purchasing decisions (Y), with a significance value of 0.020 (less than 0.050), indicating that H0 is rejected and H1 is accepted. The service quality variable (X2) also has a significant influence, with a significance value of 0.000 (≤ 0.050), suggesting that service quality plays a crucial role in influencing consumer purchasing decisions. Location also shows a significant effect with a constant value of -0.105, indicating that service quality significantly contributes to consumer decision-making, supported by the significance value of 0.020. Being located in a market environment with numerous competing stores may reduce consumer purchasing decisions due to the abundance of alternatives. Customers' decisions to purchase electrical tools at Toko Listrik Paci Palembang are partially and simultaneously influenced by store location and the level of service provided. However, further research should consider additional elements that may affect customer choices.
Comparative Analysis Of Digital Marketing On Customer Loyalty At SUMSELPOST And MATTANEWS Putri, Alfirdausya Eyara; Ermelia, Sri; Harahap, Lily Rahmawati
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9205

Abstract

This study aim to determine the comparison of digital marketing on customer loyalty between SumselPost and Mattanews in the city of Palembang. This tudy uses a quantitative and qualitative approach. Quantitative data was obtained through the distribution of questionnaires to respondents and processed using SPSS software to be analyzed statistically. Qualitative data was obtained from interviews and observations as a complement to provide an in-depth explanation of the quantitative results. Statistic analysis used a comparative hypothesis test in the form of an Independent Sample T-test to see whether there were differences between the two companies. The results of the study show that there is no significant differences in the implementation of digital marketing and customer loyalty between SumselPost and Mattanews. There are slight differences in strategy between the two companies but statistically not sufficient to provide a significant difference.
The Influence Of Recruitment And Selection On Employee Performance At PT Permata Biru Jaya In Palembang City Satria, Rian; Ermelia, Sri; Mario, Asma
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.917

Abstract

This study aims to analyze the influence of recruitment and employee selection on employee performance at PT Permata Biru Jaya in Palembang. The main issue addressed in this research is the suboptimal recruitment and selection processes, which have negatively impacted employee performance. A quantitative approach was employed, with data collected through questionnaires distributed to the entire population of 52 employees using a census method. Data analysis included validity and reliability tests, classical assumption testing, and multiple linear regression analysis. The results indicate that both recruitment and selection variables have a significant effect on employee performance, both simultaneously and partially. These findings highlight the importance of implementing standardized recruitment and selection procedures to ensure the acquisition of qualified employees who meet organizational needs. This research provides theoretical contributions to the field of human resource management and practical implications for improving HR practices within the compan.
Co-Authors Aryanti, Rahmi Harahap, Lily Rahmawati Mario, Asma Naruliza, Esty Putri, Alfirdausya Eyara Saputra, Aldi Sari, Ellyza Putri Arum Satria, Rian