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All Journal JGEN : Jurnal Pengabdian Kepada Masyarakat NAAFI: JURNAL ILMIAH MAHASISWA
Daniati, Yusmi
Unknown Affiliation
Religion Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Strategi Komunikasi Bisnis Digital bagi UMKM (Mobile Coffee Shop) di Kota Solok dalam Menghadapi Persaingan Pasar Das, Nidia Anggreni; Putri, Rita Dwi; Wahyuni, Lili; Maharani, Puti Chintia; Ramadhanti, Rima; Ningsih, Aprilia Sari; Fitra, Hidayanti; Putra, Farhan Wilanda; Daniati, Yusmi; Sari, Resmita; Maharani, Dovita; Afni, Susi; Finaldri, Fina; Sidiq, Yodika; Ganda, Arif Two
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i4.1160

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan mengembangkan strategi komunikasi bisnis digital yang efektif bagi Usaha Mikro, Kecil, dan Menengah (UMKM) jenis kedai kopi keliling di Kota Solok. Pengembangan ini dilatarbelakangi oleh tren gaya hidup digital serta kemudahan akses teknologi yang menawarkan peluang adaptasi dan inovasi bagi UMKM. Metode yang digunakan mencakup wawancara mendalam dengan pemilik/pengelola usaha, observasi partisipatif, serta analisis konten media sosial dan platform digital yang digunakan. Hasil kegiatan menunjukkan bahwa penerapan strategi komunikasi bisnis digital mampu mengoptimalkan pemanfaatan teknologi untuk membangun brand awareness, menarik minat pelanggan, dan meningkatkan loyalitas konsumen dalam menghadapi persaingan pasar. Temuan ini memberikan kontribusi terhadap peningkatan kapasitas UMKM dalam mengelola komunikasi bisnis berbasis digital secara lebih adaptif dan berkelanjutan.
FENOMENA KEADILAN DALAM PENGENAAN SANKSI PERPAJAKAN: ANALISIS PENEGAKAN HUKUM PAJAK DI INDONESIA Putri, Rita Dwi; Das, Nidia Anggreni; Sukraini, Juita; Daniati, Yusmi; Aprilia, Dara; Wulandari, Jingga; Risanti, Dezy Risanti
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 6 (2025): Oktober: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v1i6.259

Abstract

Tax law enforcement is one of the main pillars in maintaining the sustainability of state revenue. Sanctions in taxation are an important tool in the tax law system in Indonesia that aims to increase compliance and provide a deterrent effect for taxpayers who violate the rules. However, the application of these sanctions is often the subject of debate, especially regarding whether the sanctions given are in line with the principles of justice. In practice, the application of sanctions is not always consistent and proportionate, thus giving rise to a view of injustice, especially for taxpayers who experience limitations in access to information and legal resources. This study aims to examine the phenomenon of injustice in the provision of tax sanctions by examining juridical and ethical aspects in tax law enforcement in Indonesia. The methods used are literature studies from tax regulations, scientific journals, and empirical studies on taxpayer perceptions and behaviors. The results of the study show that there is a discrepancy between positive legal rules that regulate sanctions normatively and practices in the field that often ignore the principles of substantive justice and law enforcement ethics. Factors that cause this imbalance include a lack of socialization of regulations, a lack of understanding of taxpayers of their rights and obligations, and the potential for abuse of authority by tax officials. Therefore, reforms are needed in the design and implementation of tax sanctions that not only focus on fiscal aspects, but also ensure procedural fairness, transparency, and legal protection for taxpayers. The research recommends a more humane, proportional, and ethical-based approach to law enforcement as an effort to increase public trust in the national tax system.
Co-Authors Afni, Susi Aprilia, Dara Das, Nidia Anggreni Finaldri, Fina Fitra, Hidayanti Ganda, Arif Two Lili Wahyuni Maharani, Dovita Maharani, Puti Chintia Ningsih, Aprilia Sari Putra, Farhan Wilanda Putri, Rita Dwi Ramadhanti, Rima Risanti, Dezy Risanti Sari, Resmita Sidiq, Yodika Sukraini, Juita Wulandari, Jingga