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All Journal International Journal of Ethno-Sciences and Education Research JGEN : Jurnal Pengabdian Kepada Masyarakat
Afni, Susi
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Transportation Other

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Strategi Komunikasi Bisnis Digital bagi UMKM (Mobile Coffee Shop) di Kota Solok dalam Menghadapi Persaingan Pasar Das, Nidia Anggreni; Putri, Rita Dwi; Wahyuni, Lili; Maharani, Puti Chintia; Ramadhanti, Rima; Ningsih, Aprilia Sari; Fitra, Hidayanti; Putra, Farhan Wilanda; Daniati, Yusmi; Sari, Resmita; Maharani, Dovita; Afni, Susi; Finaldri, Fina; Sidiq, Yodika; Ganda, Arif Two
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): JGEN : Jurnal Pengabdian Kepada Masyarakat, Agustus 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v3i4.1160

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan mengembangkan strategi komunikasi bisnis digital yang efektif bagi Usaha Mikro, Kecil, dan Menengah (UMKM) jenis kedai kopi keliling di Kota Solok. Pengembangan ini dilatarbelakangi oleh tren gaya hidup digital serta kemudahan akses teknologi yang menawarkan peluang adaptasi dan inovasi bagi UMKM. Metode yang digunakan mencakup wawancara mendalam dengan pemilik/pengelola usaha, observasi partisipatif, serta analisis konten media sosial dan platform digital yang digunakan. Hasil kegiatan menunjukkan bahwa penerapan strategi komunikasi bisnis digital mampu mengoptimalkan pemanfaatan teknologi untuk membangun brand awareness, menarik minat pelanggan, dan meningkatkan loyalitas konsumen dalam menghadapi persaingan pasar. Temuan ini memberikan kontribusi terhadap peningkatan kapasitas UMKM dalam mengelola komunikasi bisnis berbasis digital secara lebih adaptif dan berkelanjutan.
The Effect of Profitability and Managerial Ownership as Corporate Governance Mechanisms on Company Value in the Industrial Sector Listed on the IDX in 2022-2024 Das, Nidia Anggreni; Sukraini, Juita; Sari, Resmita; Afni, Susi; Maharani, Dovita; Risanti, Dezy; Sidiq, Yodika; Kholiq, Wildan
International Journal of Ethno-Sciences and Education Research Vol. 5 No. 4 (2025): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

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Abstract

Indonesia's manufacturing sector is one of the largest contributors to national GDP, but also faces challenges in managing governance and operational efficiency. This study aims to analyze the effect of profitability and managerial ownership as corporate governance mechanisms on firm value. The research focuses on manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2022 to 2024. Profitability is measured using Return on Assets (ROA), while managerial ownership is measured based on the percentage of shares owned by managers or internal parties. The data used are secondary data obtained from the company's annual financial reports published on the official IDX website. Data collection was carried out using the documentation method, and the sample was determined using the purposive sampling method. Data analysis was performed using multiple linear regression to test the simultaneous and partial effects of the independent variables on the dependent variable. The results found that profitability (X1) has a regression coefficient of -1.946 with a significance value of 0.056 and managerial ownership as a corporate governance mechanism (X2) has a regression coefficient of 0.261 with a significance value of 0.170. Simultaneously, these two independent variables also do not have a significant effect in explaining changes in company value, with a model capability of only 12.4%.
Co-Authors Daniati, Yusmi Das, Nidia Anggreni Finaldri, Fina Fitra, Hidayanti Ganda, Arif Two Kholiq, Wildan Lili Wahyuni Maharani, Dovita Maharani, Puti Chintia Ningsih, Aprilia Sari Putra, Farhan Wilanda Putri, Rita Dwi Ramadhanti, Rima Risanti, Dezy Sari, Resmita Sidiq, Yodika Sukraini, Juita