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All Journal Journal of Economics, Business, and Government Challenges Jurnal Manajemen Riset Inovasi
Bayu Permadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Trust And Promotion on The Increase In Consumer Usage of The LINKAJA Application at Margomulyo Surabaya Fuel Station Kurniawan, Taufik; , Dhiyan Septa Wihara; Nindya Kartika Kusmayati; Yuli Kurniawati; Bayu Permadi
Journal of Economics, Business, and Government Challenges Vol. 8 No. 1 (2025): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v8i1.1609

Abstract

This research aims to determine the influence of consumer trust and promotions on increasing the use of the LinkAja application at the Margomulyo gas station, Surabaya city. The population in this study were consumers at the Margomulyo gas station, Surabaya city, who made purchases using the LinkAja application. The data source used is primary data using random sampling techniques using a sample size of 100 respondents. The analytical method for this research uses multiple linear regression analysis with SPSS (Statistical Product And Service Solution) version 2.10 for Windows with multiple linear regression results Y = 5.968 + 0.209X1 + 0.2073X2 + e. The assessment results are valid and reliable, have a normative distribution, are free of heteroscedasticity, are free of multicollinearity and are free of autocollinearity. Multiple linear models were obtained. Based on the results of the analysis of the T Test results using the formula above, it is known that the magnitude of the influence of the trust impact variable on increasing the use of the LinkAja application is 0.03. Promotion of increasing interest using the LinkAja application by 0.01. Based on the results above, it can be seen that the trust variable is a variable that has a greater influence of 0.03 on increasing use of the LinkAja application. Trust will also lead to manipulative marketing because trust has a big opportunity to get customers.
Pengaruh Aksesibilitas Dan Fasilitas Terhadap Kepuasan Pengunjung Pada Taman Satwa Cikembulan Di Kabupaten Garut Bayu Permadi; Elga Putri Berlian; Namira Az-zahra Firdausya; Ramayani Yusuf
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2515

Abstract

The Cikembulan Garut Animal Park tourist attraction not only offers a valuable educational resource for its visitors, but also offers a fun and entertaining experience. This positive experience can encourage visitors to spread a good message or achieve their own satisfaction. The increasing number of tourists is the easiest indicator of the success of a tourism business. If the number of tourists who come are satisfied, the number of tourists will continue to increase. In fact, the experience of visiting this tourist attraction is not able to provide satisfaction to visitors, which is indicated by the increase and decrease in the number of tourist visits to the Cikembulan Animal Park tourist attraction. The aim of this research is to determine the effect of accessibility and facilities on visitor satisfaction at the Cikembulan Garut Animal Park. The type of research is quantitative research with an associative descriptive approach with multiple regression analysis. The population in this study was all visitors who came to the Cikembulan Garut Animal Park in 2022, while the sample in this study was 100 respondents who were calculated based on the Slovin formula. The data collection method is by distributing questionnaires with a Likert scale which is part of an ordinal scale. The sampling technique uses nonprobability sampling. The results of the research show that: (1) accessibility has a significant effect on visitor satisfaction; (2) facilities have no significant effect on visitor satisfaction. Researchers suggest using new variables in future research to determine visitor satisfaction.
Co-Authors , Dhiyan Septa Wihara Elga Putri Berlian Namira Az-zahra Firdausya Nindya Kartika Kusmayati Taufik Kurniawan Yuli Kurniawati YUSUF, RAMAYANI