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All Journal International Journal Of Science, Technology & Management (IJSTM) International Journal of Science and Environment
Alfira, Risa
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Transportation

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The Effect Of Online Customer Review And Rating Dimensions On Purchase Intention In Shopee Alfira, Risa
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1326

Abstract

This study aims to determine the effect of online customer reviews and online customer ratings on purchase intention partially or simultaneously on shopees. This research is a descriptive study using quantitative methods. This research was conducted from September 2020 to January 2021. The object of this research is Shopee. Data collection was obtained through distributing questionnaires to 400 respondents.The sampling technique using nonprobability sampling is a convenience sampling technique with a population that is all Shopee platform users. Analysis of this data using Multiple Linear Regression. The results of the study indicate that the two variables simultaneously influence higher online customer review participation.
The Influence of Organizational Culture, Leadership, And Digital Skills On Employee Performance In The Polyester Division of PT. Indo-Rama Synthetics Tbk Purwakarta Alfira, Risa; Sutisna, Deden
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.206

Abstract

Organizational culture, leadership, and the use of digital technology are key factors that influence the success of organizational change. When managed properly, these aspects can have a positive impact on improving both organizational and individual performance. This study aims to determine the influence of organizational culture, leadership, and digital skills on employee performance in the Polyester Division of PT. Indo-Rama Synthetics Tbk, Purwakarta. The research method used is a descriptive quantitative approach. The population in this study consisted of all employees, totaling 1,580 individuals, with a sample of 319 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study indicate that, partially, the variables of organizational culture and leadership have a positive but not significant effect on employee performance. Meanwhile, digital skills have a negative and significant effect. Simultaneously, all three variables have a significant effect on employee performance. Digital skills contribute the most to employee performance, followed by organizational culture and leadership. This study recommends the need for targeted and adaptive improvement of employees' digital capabilities, as well as strengthening organizational culture and leadership styles that support productivity in order to enhance employee performance optimally.
Co-Authors Deden Sutisna