Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal SENTRALISASI Proceeding of International Conference on Social Science and Humanity
Uliyah, Dian Alfiyatul
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Exploration of Factors That Influence Patients' Decisions in Choosing A Beauty Clinic: A Grounded Theory Approach Uliyah, Dian Alfiyatul; Cahyono, Dwi; Hermawan, Haris
SENTRALISASI Vol. 14 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i3.4594

Abstract

This study aims to explore the factors that influence patient decisions in choosing dr. Dian Beauty Clinic in Jember through a grounded theory approach. With a qualitative method, this study successfully identified three main dimensions that interact with each other: rational factors, emotional-social factors, and digital-education mediators. Data were collected through in-depth interviews with 19 active patients selected using purposive and snowball sampling techniques, with the criteria of having made at least two visits and being in the age range of 20-45 years. The research findings revealed that patient decisions are formed through a complex integration of objective considerations (procedure safety, price, and evidence of effectiveness) with subjective factors (reputation, convenience, and religious values). Digital media plays an important role as a catalyst, where 73% of informants stated that social media content and online features are the main considerations. Uniquely, local values such as sharia services and gender privacy are critical differentiators for 42% of patients. The study also found significant generational differences - younger patients (Gen Z/Millennials) are more influenced by digitalization, while generation X relies more on personal recommendations. The implications of this study highlight the importance of a holistic approach in beauty clinic management, which combines strict medical standards with personalized patient experience. These findings contribute to the development of a healthcare marketing model that is adaptive to the socio-cultural characteristics of Indonesian society, especially in the Jember area. Further research is recommended to test this model in more diverse geographic and demographic contexts.
EXPLORATION OF FACTORS INFLUENCING PATIENT DECISIONS IN CHOOSING A BEAUTY CLINIC: A GROUNDED THEORY APPROACH Uliyah, Dian Alfiyatul; Dwi Cahyono; Haris Hermawan
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.191

Abstract

Objective: This study aims to explore the factors that influence patient decisions in choosing a beauty clinic. Method: The method used in this study was an in-depth interview with ten informants who were active patients of Dr. Dian’s Beauty Clinic in Jember. The data obtained were analyzed using the Grounded Theory approach. Results: The results showed that patient decisions were influenced by various factors, including clinic reputation, service quality, and previous experience. In addition, psychological aspects such as increased self-confidence and social recognition also play an important role in patient motivation to choose beauty services. Novelty: This study provides new insights into the complexity of consumer decision making in the context of modern aesthetic services, and emphasizes the importance of integration between service quality and marketing strategies that are responsive to patient needs. These findings are expected to provide practical contributions for beauty clinic managers in increasing competitiveness and customer loyalty.
Co-Authors DWI CAHYONO Haris Hermawan Haris Hermawan, Haris