Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Nusantara Hasana Journal
Aqilah Yunda Putria Sari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS INFORMASI DI INSTAGRAM TERHADAP NIAT BELI PRODUK JANJI JIWA DENGAN VARIABEL KEPERCAYAAN SEBAGAI MEDIASI (STUDI PADA GEN Z DI BANDAR LAMPUNG) Aqilah Yunda Putria Sari; Satria Bangsawan; Nuzul Inas Nabila
Nusantara Hasana Journal Vol. 5 No. 2 (2025): Nusantara Hasana Journal, July 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i2.1562

Abstract

This study aims to examine the influence of information quality delivered through Instagram on purchase intention of Janji Jiwa products, with trust as a mediating variable among Generation Z in Bandar Lampung. Social media, particularly Instagram, serves as a crucial tool in digital marketing strategies, especially in shaping consumer perceptions and purchasing decisions. This research employs a quantitative approach with a survey method involving 143 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that information quality has a significant positive effect on trust, and trust positively affects purchase intention. Furthermore, information quality also directly affects purchase intention while simultaneously influencing it indirectly through trust. This indicates that trust partially mediates the relationship between information quality and purchase intention, where information quality still exerts a direct effect even as trust strengthens the relationship. These findings highligh the importance of delivering relevant and up-to-date information in building trust and encouraging purchase intention among Generation Z consumers.
Co-Authors Nuzul Inas Nabila Satria Bangsawan