Article Per Year (5 Year)
p-Index From 2020 - 2025
2.687
P-Index
This Author published in this journals
All Journal Sosiohumaniora Indonesian Journal of Socio Economics International Journal of Supply Chain Management BASKARA: Journal of Business and Entrepreneurship Nusantara Hasana Journal International Journal of Regional Innovation Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Journal of Innovation in Management, Accounting and Business JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Amkop Management Accounting Review (AMAR) Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research Harmony Management: International Journal of Management Science and Business Journal of Social Sciences and Technology for Community Service
Satria Bangsawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
PENGARUH KINERJA BAURAN PEMASARAN TERHADAP DAYA SAING USAHA KECIL SEKTOR INDUSTRI KOPI BUBUK DI PROPINSI LAMPUNG Bangsawan, Satria
Indonesian Journal of Socio Economics Desember, Jurnal Sosio Ekonomika
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program to improve performance of small industries of ground coffee processing intends to empower their competitive advantage.  It ultimate aim is at increasing revenues from agricultural export for the province. The objective of the study is to analyze the effect of small business marketing mix in improving competitive advantage of the company.  The study employs survey method involving 38 small scale ground coffee industries in Lampung Province.  A survey method with marketing management science approach has been applied. Observation was carried out on small business of ground coffee in Lampung with 38 respondent sample sizes as owner/manager of the company. Data collection was carried out with interview technique using questioner to the selected respondent, using cluster random sampling method. Path analysis has been applied to analyze the collected data.  The study shows that the competitive Advantage of ground coffee small business was affected by the performance of marketing mix appeared to be combination of product, price, promotion, and distribution.
EMPLOYEE TURNOVER INTENTION AND SUPPLY CHAIN MANAGEMENT FOR VALUE CREATION IN INDONESIAN BANKS Irawan, Yanuar; Bangsawan, Satria; MS, Mahrinasari
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.962 KB)

Abstract

The primary objective of this study is to examine the psychological role of customer behavior on turnover intention. Moreover, this study examined the mediating role of employee behavior and employee performance. After collecting primary data from Indonesian banks, the relationship between customer behavior, employee behavior, performance and turnover intention was examined. 180 valid questionnaires were returned and used for data analysis. Results of the study highlighted that customer behavior has significant psychological effect on turnover intention. It is found that positive customer behavior leads to the positive employee behavior. However, negative customer behavior with employee effect negatively on employees of banks. Further, employee behavior influence employee performance and turnover intention. Therefore, customer behavior has direct and indirect effect on employee turnover intention among banks. Hence, this study has significant contribution to the literature by examining the relationship between customer behavior, employee behavior, performance and turnover intention. Practically, this study is much beneficial for banking industry to overcome the crucial issue of employee turnover intention. Besides, our study has provided an addition to empirical evidences while testing the direct impact of supply chain management on value creation. It is found that two out of three factors of supply chain (order process management, information technology management) are directly impacting on the value creation in the banking sector of Indonesia.
PENGARUH INFORMASI LINGKUNGAN PEMASARAN MAKRO TERHADAP STRATEGI PEMASARAN USAHA KECIL Satria Bangsawan
Sosiohumaniora Vol 7, No 1 (2005): SOSIOHUMANIORA, MARET 2005
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v7i1.5334

Abstract

Usaha kecil sebagai salah satu penggerak dan motor perekonomian Indonesia dalam pengelolaannya menghadapi berbagai kendala pemasaran akibat terbatasnya akses informasi, pasar dan teknologi. Penelitian ini bertujuan menganalisis pengaruh tingkat pertimbangan manajemen dalam merespon informasi pemasaran lingkungan makro meliputi: ekonomi, teknologi, sosial budaya, kebijakan pemerintah, peraturan bisnis dan kependudukan/demografi terhadap strategi pemasaran usaha kecil sektor industri pengolahan. Menganalisis pengaruh tingkat pertimbangan manajemen dalam merespon informasi pemasaran lingkungan mikro meliputi: pemasok, pesaing, publik, perantara dan pelanggan terhadap strategi pemasaran usaha kecil sektor industri pengolahan. Penelitian ini dilaksanakan dengan metode survei dengan menggunakan pendekatan ilmu manajemen pemasaran. Pengamatan dilakukan terhadap usaha kecil sektor industri pengolahan di Bandarlampung dengan ukuran sampel 116 responden sebagai pemilik / pengelola usaha. Pengumpulan data dilakukan dengan teknik wawancara menggunakan daftar pertanyaan kepada responden terpilih, dengan metode “ Stratified Random Sampling “ . Analisis data menggunakan uji Path Analysis ( analisis jalur) . Hasil penelitian menunjukkan bahwa strategi pemasaran usaha kecil sector industri pengolahan dipengaruhi oleh informasi lingkungan makro berupa sosial budaya, peraturan bisnis dan kependudukan. Jika dibandingkan dengan pengaruh sosial budaya dan kependudukan, peraturan bisnis merupakan variabel yang lebih besar pengaruhnya terhadap penentuan strategi pemasaran usaha kecil. Faktor tersebut dianggap oleh pengusaha kecil telah menunjang pertumbuhan bisnis sehingga menjadi sumber peluang pemasaran. Untuk mengatasi berbagai kendala bagi usaha kecil, maka upaya pembinaan dari berbagai instansi pemerintah perlu ditingkatkan melalui bimbingan kearah pemberian informasi pasar yang mudah. Kata Kunci : lingkungan makro, strategi pemasaran
The Influence of NCT 127 as a Brand Ambassador and Brand Trust on Consumer Purchase Decisions at Blibli Online Shopping Site (Study on NCT 127 fans in Bandar Lampung) Salsabila Inggrid Widya Septi; Satria Bangsawan
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.76

Abstract

Technological developments in Indonesia are currently growing rapidly and the presence of the internet has brought various conveniences and business opportunities for many people. The presence of the internet has enabled buying and selling activities to be carried out online, followed by the emergence of various online shopping or e-commerce sites in Indonesia, one of which is Blibli. Competition between e-commerce in Indonesia is getting tighter and the strategy used by Blibli in promoting their online shopping site is by taking advantage of the phenomenon that is currently being discussed, namely the Korean Wave phenomenon. Blibli takes advantage of this phenomenon by using K-Pop celebrity brand ambassadors as advertising stars and also building brand trust with consumers. NCT 127, a South Korean boy group with high popularity in Indonesia, was appointed as Blibli's brand ambassador. This study aims to determine the influence of NCT 127 as brand ambassadors and brand trust on consumer purchasing decisions on the online shopping site Blibli. The object of this research is NCT 127 fans in Bandar Lampung. This type of research is a quantitative research. This study used a purposive sampling method with a sample of 160 respondents and distributed via GoogleForm. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results of the study show that partially there is a positive and significant influence between brand ambassador and brand trust variables on consumer purchasing decisions. The results obtained show that brand ambassadors have a positive and significant effect on consumer purchasing decisions with the highest contribution to the power dimension, and brand trust has a positive and significant effect on consumer purchasing decisions with the highest contribution to the trust dimension.
The Influence of Use Benefits, Convenience, Discounts, Security and Risk on the Intention To Use Indonesian Digital Wallets (DANA) In Bandar Lampung Hanner Rambe; Satria Bangsawan
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.78

Abstract

Technological developments, especially in electronic payment systems, continue to increase both in terms of increasing value and transaction volume due to the support of information and communication technology which is continuously developing. Digital wallet payments have become popular and most accepted as an emerging payment method in both developed and developing countries. Digital wallets continue to grow and continue to increase due to many factors, one of which is due to the recent Covid-19 Pandemic, the World Health Organization (WHO) recommends reducing physical activity, keeping a distance or physical distancing so that many consumers are inspired to carry out activities minimum physical contact. DANA digital wallet comes with an open-platform concept, both offline and online, but still integrated. DANA pursues a strategy to accelerate growth by providing cashback and sizable promos, while other payment applications generally incur administration fees when making transactions, especially bank transfer transactions. Other payment applications are also not as complete as DANA in providing easy access for their users, such as purchasing tickets for various entertainment platforms and making donation transactions to various charitable institutions. With this event, the researcher wants to know more deeply about how much influence respondents and customers have in intending to use the DANA application. The purpose of this study is to identify the effect of perceived benefits, convenience, discounts, safety and risks on intentions to use the DANA application. This research is a quantitative research using survey techniques with the subject of DANA application users in the city of Bandar Lampung. The data collection technique used a questionnaire in the form of a list of questions that were distributed online via Google form to respondents with a sample of 180 respondents. Based on the results of the study it is known that there is an influence between the benefits of use, safety of use, discounts and perceived risk of use partially on the intention to use the application of funds.
Digital Marketing Design and Content Development at Nutrihub Lampung Chaniago, Nicco Chaisar; Saputra, Aditia Jaya; Calosa, America Rachmasari; Dewi, Ayu Karmila; Akuan, Muhammad Farel; Kholifah, Nurul; Bangsawan, Satria
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.115

Abstract

A large number of internet users in Indonesia is an opportunity for business people to use digital marketing to get consumers. Nutrifood is a company engaged in the healthy food and beverage industry and has a place for public activities called Nutrihub. This service examines how Nutrihub uses digital content to build brand awareness. The dedication method used comes from devotion and conducting focus group discussions (FGD) with the leaders and employees of Nutrihub Lampung. The data obtained is then processed based on selection and sorting so that it is sorted, which is more appropriate in describing the problem according to the purpose of the service. The data sources used are journals, publications, websites, and Nutrihub's social media pages. The service results show that using digital content as marketing, including websites, e-commerce and social media, using the slogan "Connect, Collaborate, Innovate," is considered successful in building brand awareness at Nutrihub Lampung. Because it can build people's top of mind that Nutrihub is a brand of healthy living through a series of high-tasting health food and drink products. Instagram social media and e-commerce platforms have a big factor in building Nutrihub's brand awareness in the eyes of the public.
Pengembangan Desa Wisata Pulau Legundi Kabupaten Pesawaran Lampung Melalui Implementasi Komunikasi Website Interaktif Bangsawan, Satria; MS, Mahrinasari; Nama, Gigih Forda; Febrian, E Angga; Kesumah, Fajrin Satria Dwi
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.125

Abstract

Desa Pulau Legundi Kabupaten Pesawaran merupakan pulau yang memiliki keindahan alam, dan berpotensi untuk pengembangan Desa Wisata. Namun, potensi pariwisata di desa ini belum berkembang secara optimal sebagai Desa Wisata yang berdampak pada peningkatan perekonomian masyarakat desa. Oleh karena itu, pengembangan Desa Wisata di desa Pulau Legundi perlu berkelanjutan, melalui Pelatihan dan Pendampingan penyusunan website Interaktif. Kegiatan ini bertujuan untuk mengomunikasikan informasi Desa Wisata Pulau Legundi mengenai keunggulan sumber daya Pulau Legundi seperti pantai berpasir putih, gua di dalam pulau, wisata memancing ikan langsung melalui bagan, dan produk unggulan UMKM yang ada di Pulau Legundi melalui situs web: www.legundiwisata.com, sehingga situs ini dapat menjangkau kesadaran dan kepedulian para calon wisatawan baik Mancanegara maupun Domestik untuk tertarik dan melakukan kunjungan ke Desa Wisata Pulau Legundi, yang pada akhirnya jumlah wisatawan meningkat, dan berdampak pada peningkatan kesejahteraan masyarakat desa. Hasil Pelatihan dan Pendampingan meningkatkan pengetahuan dan ketrampilan para peserta, dan penggunaan situs web berkelanjutan oleh calon wisatawan potensial, sehingga Branding Desa Wisata Pulau Legundi semakin kuat dan pengunjung Desa Wisata Pulau Legundi semakin meningkat.
Implementation of Digital Entrepreneurs in Determining Tourism Village in Indonesia (Systematic Literature Review) Saptarini, Atmi; Ms, Maharinisari; Ahadiat, Ayi; Bangsawan, Satria
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 1 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i1.16942

Abstract

Digitalization by enterprises can improve production efficiency, processing, logistics, and adoption of new technologies so that technology integration enables the utilization of local and global economies and enterprise-level business models to be more productive and sustainable. The application of digital entrepreneurship principles is also carried out in determining tourism destinations in Indonesia. The purpose of this study is to look at a piece of writing about how to identify tourist villages through digital entrepreneurship. The source of the data was a compilation of publications that were published in reputable international scientific journals. This study's foundation is a series of inquiries, What topic is being discussed the most when it comes to tourist villages and digital entrepreneurship? The results showed that technology adoption, entrepreneurial attitude and the uniqueness of an object are factors that influence the formation of tourist villages. Technology adoption is the use of digital technology to inform the uniqueness of an object so as to encourage people to visit.
PENGARUH PROMOSI MEDIA SOSIAL PRODUK LE MINERALE PT. FRESINDO JAYA TERHADAP NIAT BELI KONSUMEN Janice Jesslyne, Naomi; Bangsawan, Satria; Rachmat Ramelan, Mudji
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.181 KB) | DOI: 10.58268/eb.v1i2.10

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui adakah pengaruh promosi media sosial terhadap niat beli pada konsumen Le Minerale di Kota Bandar Lampung. Metode pengumpulan data menggunakan kuesioner dengan skala likert yang telah disebar terhadap 100 responden. Alat analisis dalam penelitian ini menggunakan regresi linier sederhana dengan program SPSS 20. Hasil dari penelitian ini menunjukan bahwa variabel promosi media sosial berpengaruh positif dan signifikan terhadap niat beli konsumen. Saran penelitian ini adalah : (1) Perusahaan PT. Fresindo Jaya dapat meningkatkan promosi dengan cara melakukan bentuk pemahaman dan penawaran produk Le Minerale kepada konsumen dengan melakuakn edukasi seperti seminar online atau talkshow melalui media sosial resmi Le Minerale. (2) dapat melalukan kerjasama dengan pihak praktisi kesehatan ataupun public figure sebagai brand ambassador dalam upaya meningkatkan promosi melalui media sosial dalam meningkatkan upaya konsumen dalam niat beli produk Le Minerale.
The influence of Dear Me Beauty and KFC co-branding on brand equity and purchase intention Azzahra, Maghfira Muthia; Bangsawan, Satria
Asian Journal of Economics and Business Management Vol. 3 No. 3 (2024): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v3i3.461

Abstract

This research investigates the influence of co-branding between Dear Me Beauty and Kentucky Fried Chicken (KFC) on brand equity and consumer purchase intention. The collaboration between a cosmetic brand and a fast-food brand still holds the third position in the unique collaboration category in 2022, indicating the potential to have a significant positive impact on both brands. Using quantitative methods and non-probability sampling, the research findings indicate that the cobranding between Dear Me Beauty and KFC has a positive effect on brand equity and positively influences consumer purchase intention. Additionally, it was found that the brand equity of both brands also has a positive and significant effect on purchase intention. These findings suggest that the collaboration between a cosmetic brand and a fast-food brand can create significant added value for consumers, strengthen their perception of the combined brand, and stimulate the desire to purchase the products offered. In conclusion, the co-branding between Dear Me Beauty and KFC plays an important role in influencing brand equity and consumer purchasing behavior in the current competitive market context.
Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Janice Jesslyne, Naomi Mahrinasari MS Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Ni Komang Ayuni Puspita Sari Nurul Kholifah, Nurul Nuzul Inas Nabila Rachmat Ramelan, Mudji Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sentosa, Budi Suci, Nanda Destyana Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini