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Mukti, Muhi
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Economics, Econometrics & Finance

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ANALISA PENGGUNAAN CONTENT VIDEO DAN LIVE STREAMING TIKTOK DALAM MEMPENGARUHI MINAT BELI GEN Z Siti Saadah; Zakiyya Tunnufus; Maesaroh; Mukti, Muhi
The Asia Pacific Journal Of Management Studies Vol 12 No 1 (2025)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v12i1.1392

Abstract

The number of people interested in the TikTok application is increasing, and the majority of its users are Generation Z. This can be utilized by business owners to market their products. Thus, business owners must be more creative in increasing Gen Z's purchasing interest so that they are interested in the video and live streaming content used. This study aims to analyze the use of TikTok video and livestreaming content in influencing Gen Z's purchasing interest. The data used in this research is primary data obtained from the results of distributing questionnaires to 50 respondents. This study used a quantitative method with a purposive sampling technique. Data analysis used multiple linear regression analysis assisted by SPSS Software Version 20. In this study, several problems were found related to service quality and price, both of which have the potential to increase customer satisfaction. The results partially video content variable has no effect on purchase intention variable. The live streaming variable partially influences buying interest. Simultaneously having video content and live streaming results together influences buying interest of gen Z.
PENGARUH PENGAWASAN KUALITAS BAHAN BAKU DAN BIAYA PRODUKSI TERHADAP JUMLAH HASIL PRODUKSI PADA PT DHARMA POLIMETAL Tbk. Maesaroh, Maesaroh; Sa’adah, Muflihatus; Mukti, Muhi
The Asia Pacific Journal Of Management Studies Vol 10 No 1 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i1.847

Abstract

The Influence of Monitoring the Quality of Raw Materials and Production Costs on the Total Production Results at PT Dharma Polimetal Tbk for the 2019-2022 Period. This study aims to find out data about the effect of quality control of raw materials, production costs on the amount of production at PT Dharma Polimetal Tbk. The method used in this study is a quantitative method with an associative approach. The population of this study is all data related to monitoring the quality of raw materials, production costs, and the amount of production at PT Dharma Polimetal Tbk. The sample used is raw material quality control data, production costs, and total production output for 42 months from 2019-2022. Data collection techniques used observation and secondary data and data analysis techniques using classic assumption tests and hypothesis testing with the help of the SPSS Ver 20 program. Based on the results of hypothesis testing using the t test and F test, it can be seen that partially monitoring the quality of raw materials affects the amount of production with a t value of 2.757 > 2.757 > t table 2.022 with a significance of 0.002; 0.05, production costs partially affect the amount of production with a calculated t value of 2,839 >; t table 2.022 with a significance of 0.001; 0.05. The results of the F test of monitoring the quality of raw materials and production costs simultaneously affect the amount of production with an F value of 13,900 > 13,900 > F table 3.24 with a significance of 0.000 > 0.05.
PENGARUH DISIPLIN DAN KOMPENSASI TERHADAP KINERJA PEGAWAI DINAS KOPERASI DAN UMKM KAB. LEBAK Rohmatulloh, Puri; Budiman, Budiman; Mukti, Muhi
The Asia Pacific Journal Of Management Studies Vol 10 No 2 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i2.973

Abstract

Study aims to determine the effect of discipline and compensation on employee performance in the Department of Cooperatives and UKM, Lebak Regency. The research method used in this research is quantitative. The data used is primary data originating from distributing questionnaires to employees of the Office of Cooperatives, Small and Medium Enterprises of Lebak Regency, totaling 36 respondents. Data processing is carried out using SPSS 20 software. Based on multiple linear regression analysis and hypothesis testing using the t test and F test. These results indicate that partially discipline has a significant effect on employee performance with the tcount value of the discipline variable (X1) having a significant effect on performance employee (Y). With a tcount and ttable value of 4.506 > 2.034 with a significant level of 0.000 < 0.05. The compensation variable (X2) has a significant effect on employee performance (Y), with a tcount and ttable value of 2.490 > 2.034 a significant level of 0.003 < 0.05. The discipline variable (X1) and compensation (X2) have a simultaneous effect, with Fcount and Ftable of 87.210 >3.28. With a significant level of 0.000 <0.05.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN RETURN ON EQUITY (ROE) TERHADAP HARGA SAHAM Mukti, Muhi; Maesaroh, Maesaroh; Meydenvy, Gisty
The Asia Pacific Journal Of Management Studies Vol 10 No 3 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i3.1010

Abstract

The objectives of this study are (1) to determine the effect of Debt To Equity Ratio (DER) on Stock Prices in Food and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 Period, (2) to determine the Return On Equity (ROE) Towards Share Prices in Manufacturing Companies in the Food and Beverage Sub-Sector Listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 Period. The method used in this research is descriptive and quantitative research methods. The sampling technique used by purposive sampling is a sample selected using certain considerations in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period which can be accessed or downloaded directly on the official Stock Exchange website. Indonesia (IDX) www.idx.co.id and https://finance.yahoo.com. Testing of this research was carried out using the Classical Assumption Test, then analyzed with the Correlation Test and Multiple Linear Regression Test using the SPSS V.20 program. Conclusion Debt To Equity Ratio (DER) has an effect on Stock Prices, Return On Equity (ROE) has no effect on Stock Prices, Debt To Equity Ratio (DER), Return On Equity (ROE), Stock Prices occur simultaneously have an effect
Co-Authors Budiman Budiman Maesaroh Maesaroh Maesaroh Meydenvy, Gisty Rohmatulloh, Puri Sa’adah, Muflihatus Siti Saadah Tunnufus, Zakiyya