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All Journal Enrichment : Journal of Management
Yulin, Martha
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Economics, Econometrics & Finance

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The Influence of Website Design Quality, Perceived Value, E-Trust and Mediating Effects on Satisfaction on Repurchase Intentions (Case Study: Tokopedia.Com) Yulin, Martha; Bernarto, Innocentius
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1894

Abstract

Indonesia is predicted to become the country with the largest economy in the future, has made Indonesia a target for the entry of many e-commerce companies, so that market conditions become very competitive which requires industry players to maintain consumer loyalty. The influence of Website design quality, perceived value and E-trust on Repurchase intention through E-satisfaction as mediation in the e-commerce industry. This research was conducted using a causal study approach on 403 research respondents who were consumers of Tokopedia, which is one of the largest e-commerce in Indonesia. The research results show that website design quality, perceived value and satisfaction have a significant and positive influence on repurchase intention. However, E-trust does not have a significant influence on repurchase intention
Co-Authors Innocentius Bernarto, Innocentius