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All Journal Indonesian Journal of International Relations
Varianna, Enya Achresia
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Social Sciences

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THE SHIFTING FROM THE MALE GAZE TO THE FEMALE GAZE IN K-POP GIRL GROUPS AS THE IMPACT OF #METOO MOVEMENT IN SOUTH KOREA Varianna, Enya Achresia; Kusumawardani, Natasya
Indonesian Journal of International Relations Vol 8 No 1 (2024): INDONESIAN JOURNAL OF INTERNATIONAL RELATIONS
Publisher : Indonesian Association for International Relations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32787/ijir.v8i1.520

Abstract

This research analyses the shift from the male gaze to the female gaze in K-pop girl groups impacted by the #MeToo movement in South Korea. The shift is marked by the thriving of women empowerment ideas by girl groups. This research uses the Transnational Advocacy Network (TAN) and postfeminism, examined using qualitative research methodology with secondary and textual analysis. This research finds that the shifting from the male gaze to the female gaze in K-pop girl groups occurred through the shift from objectification to subjectification of women, focusing on individualism, choice, and empowerment, as well as showing irony and knowingness. Therefore, the #MeToo movement has impacted the K-pop industry because the gaze has shifted, and Korean society has started to accept idols supporting women's empowerment and gender equality
Co-Authors Natasya Kusumawardani