Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal Corner of Education, Linguistics, and Literature Journal of Educational Management Research
Handoko , Yunus
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Organizational Commitment and Motivation on Employee Performance Through Job Satisfaction (Case Study: Contract Workers at a Power Plant in Pasuruan Regency) Chandra, Darwis; Pradiani , Theresia; Handoko , Yunus
Journal Corner of Education, Linguistics, and Literature Vol. 5 No. 001 (2025): Special Issues
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/jcell.v5i001.544

Abstract

Generation Business Unit (UBP) Grati, a Gas and Steam Power Plant (PLTGU) located in Pasuruan Regency, East Java, had consistently surpassed its unit performance targets until a notable decline was observed in the first half of 2025. This study aims to investigate the factors contributing to this decline, explicitly focusing on the influence of organizational commitment and motivation on employee performance, with job satisfaction serving as a mediating factor. The research centers on the contract-based workforce (PKWT) at UBP Grati, which constitutes a substantial 47% of the total workforce. Employing a quantitative approach, the study's population consisted of these contract workers, from which a sample of 142 respondents was selected through purposive sampling. Data collection involved questionnaires, interviews, and documentation, with analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3.2.9. The findings indicate that organizational commitment and job satisfaction have direct and significant impacts on employee performance. However, motivation does not exhibit a significant direct effect on performance. Notably, the results demonstrate that both organizational commitment and motivation exert important indirect effects on employee performance when mediated by job satisfaction. These findings emphasize the vital role of job satisfaction in transforming both commitment and motivation into enhanced performance for contract workers at UBP Grati.
The Influence of Brand Ambassador, Tagline, and Outlet Location on Purchase Decisions: The Mediating Role of Brand Image Gunarianto; Rachmawati, Ike Kusdyah; Handoko , Yunus
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1851

Abstract

This study examines the influence of brand ambassador, tagline, and outlet location on purchase decisions, with brand image as a mediating variable, using Malang Strudel as a tourism-based retail case. A quantitative explanatory design was employed using purposive sampling of consumers who had purchased Malang Strudel within the last six months and had prior exposure to brand promotions. Data were collected through structured questionnaires across six outlet clusters and analyzed using PLS-SEM (SmartPLS 4). The results indicate that brand ambassador (β = 0.611), tagline (β = 0.396), and outlet location (β = 0.336) significantly influence brand image. Brand image strongly affects purchase decisions (β = 0.472) and serves as a key mediating mechanism, with the strongest indirect effect observed in the brand ambassador pathway (β = 0.289). While brand ambassador and tagline retain significant direct effects on purchase decisions, outlet location exhibits only a marginal direct influence. These findings underscore the central role of brand image as a perceptual bridge that transforms communication cues into consumer behavior. The study extends brand equity theory by demonstrating that brand image functions as the primary conversion mechanism between symbolic branding cues and purchase decisions in tourism-based retail contexts.
Co-Authors Chandra, Darwis Gunarianto Ike Kusdyah Rachmawati Pradiani , Theresia