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All Journal Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Jurnal Bisnis Kompetitif
Nisyah, Habibah Tun
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Economics, Econometrics & Finance Social Sciences

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IMPLEMENTATION OF STRATEGIC MANAGEMENT IN POVERTY ALLEVIATION: A CASE STUDY OF DUMAI CITY, RIAU Prayetno, Prayetno; Irvan, Puji Ananda; Nisyah, Habibah Tun; Rineliana, R.; Tampubolon, Omar Farrakhan
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.138

Abstract

Purpose: This study analyzes the implementation of strategic management in poverty alleviation efforts in Dumai City, Riau, Indonesia. Poverty in Dumai is a multidimensional issue with unique complexities stemming from its status as an international port city and a center for the oil industry. Methodology: Despite a high Gross Regional Domestic Product (GRDP) per capita, Dumai City's poverty rate remains above the average for urban areas in Riau Province, indicating structural inequality in the distribution of economic development benefits. This qualitative research employed a case study method involving in-depth interviews with 25 key informants, observations, Focus Group Discussions (FGDs), and document analysis. Data analysis utilized a SWOT approach to evaluate internal and external factors influencing program success. Findings: The research results demonstrate a positive correlation between strategic management and the effectiveness of poverty alleviation, with strategy formulation identified as the most influential dimension. Dumai City possesses strong leadership commitment, an integrated information system, institutionalized coordination mechanisms, high community participation, and diversified programs. However, weaknesses include limited institutional capacity, suboptimal operational coordination, a dominance of "charity" approaches, less contextualized strategies, and an output-oriented evaluation system. Opportunities include the city's strategic position, digital transformation, potential for private sector collaboration, tourism development, and the creative economy. Threats are economic dependence on specific sectors, the impacts of climate change, the digital divide, global economic uncertainty, and resistance to change. Implementing strategic management has shown an effect on reducing poverty levels, gaps, and severity, increasing access to basic services and community empowerment. Originality/Value: This study recommends an effective strategic management model through institutional capacity building, adaptive approaches, strengthened collaboration, and an outcome-based evaluation system.
SEGMENTASI PREFERENSI BELANJA ONLINE MAHASISWA FEB UNIVERSITAS DUMAI: IMPLIKASI STRATEGI E-COMMERCE Nisyah, Habibah Tun; Irvan, Puji Ananda; Kuntari, Oktarini; Rineliana, R.; Tampubolon, Omar Farrakhan
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Jurnal Bisnis Kompetif (JBK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2376

Abstract

This study aims to identify online shopping preference segments among students at the Faculty of Economics and Business, University of Dumai, based on demographic characteristics and digital lifestyle, and to provide strategic implications for e-commerce marketers. Employing a quantitative approach and cluster analysis, the research identifies three homogeneous student segments: (1) Pragmatic Shoppers, primarily evening class students who prioritize efficiency and functional value; (2) Digital Trend Followers, predominantly female morning/day class students significantly influenced by influencers and live shopping; and (3) Cautious Consumers, mainly fifth-semester students who are skeptical and focus on transaction security. These findings affirm that effective market segmentation in the digital era necessitates integrating demographic variables with digital lifestyle dimensions, such as social media engagement and digital literacy, to generate more accurate consumer profiles. The results contribute to digital marketing literature by providing a segmentation model specific to university students in a regional higher education context, offering practical guidance for marketers to design personalized, efficient, and competitive strategies.
Co-Authors Irvan, Puji Ananda Kuntari, Oktarini Prayetno Prayetno Rineliana, R. Tampubolon, Omar Farrakhan