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All Journal ProBank: Jurnal Ekonomi dan Perbankan
Raharjo, Prasetyo Budi
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Brand Image, Web Quality dan Trust Terhadap Purchase Intention Melalui Electronic Word of Mouth sebagai Variabel Intervening Studi Kasus pada Pembelian Body Care Secara Online di Marketplace Raharjo, Prasetyo Budi; Haryanto, Aris Tri; Dewi, Septiana Novita
ProBank Vol 10, No 1 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v10i1.1965

Abstract

Co-Authors Aris Tri Haryanto Septiana Novita Dewi