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p-Index From 2020 - 2025
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All Journal Journal of Humanities and Social Studies
Fani, M. Rio
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analysis Of Creative Content On Social Media As Political Communication: A Case Study Of The North Sumatra Regional Elections In 2018-2024 Fani, M. Rio; Yusniah, Yusniah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12482

Abstract

This study aims to analyze the use of creative content on social media as a political communication tool during the North Sumatra Regional Head Election from 2018 to 2024. Using a qualitative descriptive method, this research examines various types of creative content employed by candidates and their campaign teams to attract attention and build public image. Data were collected through documentation studies and observations on social media platforms such as Instagram, Facebook, and Twitter. The findings reveal that creative content, including short videos, memes, and infographics, plays a crucial role in shaping voter perceptions and enhancing digital interactions. This study also uncovers effective political communication strategies through the dynamic and innovative use of social media. The implications of this research can serve as a reference for political candidates and communication practitioners in designing more effective digital campaigns targeted at younger audiences.
Co-Authors Yusniah, Yusniah