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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Sosial dan Teknologi
Rinaldi, Oktavian
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Humanities Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Other

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Mengenal Batik Paoman Indramayu Dan Sebagai Penggerak Daya Saing Ekonomi Lokal Rinaldi, Oktavian
Jurnal Sosial Teknologi Vol. 5 No. 8 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i8.32350

Abstract

This research aims to analyze the marketing strategy of Indramayu Batik, especially Paoman Batik, as one of the creative economy products based on local culture that is facing challenges in the digital era. The main problems identified in this study include low digital literacy of MSME actors, limited product design innovation, and lack of optimal access to the wider market. The method used is a descriptive qualitative approach with data collection techniques through observation, in-depth interviews with batik artisans, business actors, and policy makers, as well as field documentation. The results of the study show that Batik Paoman actors apply a combined marketing strategy that includes conventional promotion through exhibitions, galleries, and local partners, as well as digital promotion through social media such as Instagram, Facebook, and e-commerce platforms. Other strategies include collaboration with local fashion designers, diversifying batik products into modern forms of fashion (ready to wear), and using cultural narratives (storytelling) as promotional attractions. Although these strategies are effective in expanding the market, business actors still face structural challenges, such as lack of continuous training, limited production capital, and lack of distribution support from the government. This research recommends the importance of synergy between batik actors, local governments, and MSME support institutions in building a sustainable and digital-based marketing system. This effort is also expected to strengthen the position of Indramayu Batik as part of a competitive cultural heritage at the national and global levels.
KESIAPAN SUMBER DAYA MANUSIA DALAM MENJALANKAN PROGRAM KOPERASI DESA MERAH PUTIH: SEBUAH TEROBOSAN PEMERINTAH UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA Rinaldi, Oktavian; Saladin, Tomy; Munawaroh, Mumun; Faoziyah, Sitti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.52661

Abstract

The Red and White Village Cooperative (Koperasi Desa Merah Putih) is a strategic government program designed to strengthen the economic resilience of rural communities based on the values of mutual cooperation and the ideology of Pancasila. Although its implementation has been reinforced through Presidential Instruction Number 9 of 2025, the program continues to face various challenges, particularly regarding the readiness of human resources (HR) responsible for managing the cooperatives. This study aims to describe the level of readiness of cooperative managers in developing cooperative business units and to analyze the support provided by village governments in strengthening cooperative institutions. Employing a qualitative descriptive approach, data were collected through in-depth interviews and documentation involving six cooperative managers from three villages in Balongan District, Indramayu Regency. The findings reveal that the managers demonstrate a strong commitment to operating the cooperatives and recognize their importance for the local economy. However, their understanding of cooperative principles, business management, institutional regulations, and digitalization remains limited. In addition, technical competencies related to administration, bookkeeping, and operational management are still inadequate. Despite these limitations, the managers show readiness to develop business programs when supported through training, mentoring, and facilitation from village governments and relevant institutions. The study also highlights that experience plays a crucial role in enhancing cooperative governance, particularly in decision-making, partnership development, and conflict resolution. Overall, limited human resource capacity remains the primary obstacle to the development of the Red and White Village Cooperative, underscoring the need for managerial training, technical assistance, and practice-based capacity-building programs to ensure its sustainability as an instrument of rural economic empowerment.
Co-Authors Faoziyah, Sitti Mumun Munawaroh Saladin, Tomy