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All Journal YUME : Journal of Management Journal of Business Integration Competitive
Siregar, Nur Wahyuni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services Siregar, Nur Wahyuni; Ratih Amelia; Charles Barkley; Agus Susanto; Zakia Fadila
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.22

Abstract

Marketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment.
Integrasi Sistem Informasi Akuntansi Manajemen dan Quality Control: Bukti Empiris pada Angliss Bakery Medan Siregar, Nur Wahyuni
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11397

Abstract

Penelitian ini bertujuan untuk menganalisis peran Sistem Informasi Akuntansi Manajemen (SIAM) dalam mendukung efektivitas quality control produk roti pada Angliss Bakery Medan. Studi dilakukan dengan pendekatan deskriptif kualitatif menggunakan teknik pengumpulan data wawancara, observasi, dan dokumentasi terhadap pihak manajemen serta staf produksi dan quality control. Data yang dianalisis meliputi data produksi, data keuangan terkait mutu, format pelaporan, instrumen pengecekan mutu, serta alur sistem informasi dan quality control yang diterapkan di perusahaan. Hasil penelitian menunjukkan bahwa meskipun SIAM di Angliss Bakery telah berkontribusi dalam penyediaan informasi operasional dan pelaporan biaya yang membantu pengambilan keputusan, terdapat beberapa kendala operasional antara lain keterlambatan pengumpulan data, penggunaan pencatatan manual (Excel) yang belum terintegrasi, serta koordinasi antarbagian yang belum optimal sehingga efektivitas pengendalian mutu belum sepenuhnya maksimal. Tingkat produk cacat dan retur menunjukkan kebutuhan perbaikan proses dan peningkatan kecepatan respons manajerial. Penelitian merekomendasikan peningkatan integrasi sistem informasi, otomasi pelaporan mutu secara real-time, serta penguatan prosedur SOP dan pelatihan SDM untuk memperbaiki efektivitas quality control. Kata kunci: Sistem Informasi Akuntansi
Co-Authors Agus Susanto Charles Barkley Ratih Amelia Zakia Fadila