Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment Jurnal Hasil Pengabdian Masyarakat (JURIBMAS)
Fikri Aziz Athoillah
Universitas Garut
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Product Design Optimization Training to Support Sales in E-Commerce Athoillah, Fikri Aziz; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Rahmawati, Putri
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1083

Abstract

Factual problems in the field are that there are still some MSMEs who upload product photos with poor lighting, inappropriate backgrounds, and without considering design aesthetics and visual identity. This condition indicates the need for educational intervention in the form of training that can help business actors understand the importance of product design as well as basic technical skills such as taking product photos, using simple design applications, and effective visual design principles. The method used in this community service activity is a participatory educational approach through training activities and direct practice focused on improving participants' skills in designing and presenting products visually for digital marketing purposes. The results of the implementation of this community service activity identified that increasing the capacity of MSMEs in designing and presenting products more attractively on e-commerce platforms. An important lesson from this activity is that the digitalization of MSMEs does not always have to start from complex technological aspects, but can start from simple things but have a big impact, such as improving the visual quality of the product. Attractive product design can be an entry point to building a professional business presence in the digital world.
Product Quality and Innovation as Drivers of Chocodot Competitive Advantage Athoillah, Fikri Aziz
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1086

Abstract

This study aims to examine the effect of product innovation and product quality on competitive advantage in Chocodot products. A quantitative research design with a descriptive approach was employed, involving 123 respondents selected through simple random sampling. Data were collected using a questionnaire and analyzed with SPSS 27 through multiple linear regression, data quality tests, coefficient of determination, and hypothesis testing. The findings indicate that product innovation influences competitive advantage by 67.1%, product quality contributes 70.2%, and both variables simultaneously account for 74.8%, while 25.2% is explained by other factors beyond this research. These results highlight that product innovation and product quality are critical determinants of competitive advantage, providing a strategic foundation for the development of local SMEs.
The Impact of AR-based Product Visualization on Customer Satisfaction in the Wall Paint Industry Athoillah, Fikri Aziz
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 2 (2023): Vol 5 No 2 (2023): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i2.677

Abstract

This study aims to analyze the impact of Augmented Reality (AR)-based Product Visualization on Customer Satisfaction in the wall paint industry. A quantitative survey method was employed, collecting primary data through questionnaires from customers of wall paint companies. Regression analysis was used to analyze the data and identify the influence of the independent variable (AR-based Product Visualization) on the dependent variable (Customer Satisfaction). The research results reveal that AR-based Product Visualization significantly affects customer satisfaction (t calculated > t critical, 11.155 > 1.980). Approximately 52.6% of the variation in customer satisfaction can be explained by AR-based Product Visualization. These findings indicate that the implementation of AR technology in the wall paint industry can enhance customer satisfaction.
The Influence of Digital Literacy and Technology Readiness on Innovation Capability of MSMEs in Garut Fikri Aziz Athoillah; Rahyuniati Setiawan; Anggun Oktavia Herlianti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1259

Abstract

The Indonesian economy relies heavily on contributions from Micro, Small, and Medium Enterprises, yet a substantial number of small businesses operating in Kabupaten Garut remain underutilized in adopting digital technology to stimulate innovative practices. The present work investigates how digital literacy together with technology readiness shape the innovation capability of small businesses in Garut. Adopting a quantitative explanatory design, primary information was gathered via a structured survey administered to 121 owners chosen through purposive selection. Hypothesis testing was conducted with Partial Least Squares Structural Equation Modeling through the SmartPLS 4 software. Empirical evidence shows that both predictors significantly affect innovation capability in a positive direction, although the impact of technology readiness emerged as more pronounced. Approximately 36.7 percent of the variance in innovation capability is captured by the model, accompanied by robust predictive ability. This research enriches scholarly discussions on digital transformation and provides practical guidance for strengthening the foundation of MSME innovation in regional contexts.
Capacity Building Strategy: Financial Management Training and Governance Assistance for the Sustainability of Micro-Businesses Dandy Danudra Djayapermana; Annisa Darozah; Annisa Nur Aini; Bulan Maharani; Annisa Salsa Nabila; Rini Rini; Zahra Maulida; Raisya Ismail; Siti Zahra Khalila Khairunnisa; Fikri Aziz Athoillah; Deri Alan Kurniawan
Indonesian Journal of Community Empowerment (IJCE) Vol 7 No 3 (2026): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v7i3.1294

Abstract

Program ini bertujuan memperkuat tata kelola keuangan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pendampingan pengelolaan usaha. Objek kegiatan berfokus pada 20 pelaku UMKM di Desa Sarimukti, Kabupaten Garut, yang menghadapi kendala pencatatan arus kas dan legalitas usaha. Metode pelaksanaan dilakukan secara bertahap meliputi workshop interaktif, simulasi perhitungan Break-Even Point (BEP), pendampingan personal, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai tata kelola usaha, pentingnya pembukuan harian, dan Nomor Induk Berusaha (NIB) dari rata-rata 86,85% menjadi 91,7%. Kesimpulannya, pendampingan tata kelola keuangan praktis pada tingkat mikro terbuka efektif membangun kemandirian operasional serta menjadi fondasi penting bagi keberlanjutan dan perluasan skala bisnis UMKM.
Real Action of KKN Impacts: Health Services and Education for Residents of Sarimukti Novriyanti Lubis; Dandy Danudra Djayapermana; setiadi Ihsan; Ami Nur Pahmi; Haniyah Rofikoh; Moh Djumhorin Alafgani; Annisa Salsa Nabila Nabila; Karina Pitriani; Annisa Darozah; Hasbi Muhammad Hilki; Fikri Aziz Athoillah
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 5 No 2 (2026): Oktober 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v5i2.1626

Abstract

Community Service (PKM) in the edition of real work lectures (KKN) with real impact needs to be developed through a collaborative model, carried out by UNIGA, the Bakrie Amanah Foundation, and Group 31 KKN 2026 with the theme "Community Development". This activity aims to improve public health and understanding of the importance of regular health check-ups. PKM activities were held in Sarimukti Village. The PKM method consists of the preparation, implementation and health survey stages. The health examination was carried out by a medical team consisting of 2 doctors, 2 nurses, and 2 pharmacists, as many as 107 elderly people took part in health checks. The results of the health survey show that as many as 86.2% of residents already have BPJS Kesehatan. The results of the health check showed that 50 residents had normal blood pressure, 105 residents had Normal SpO2. Through this collaborative activity, it can have a positive impact on the realization of healthy.
Co-Authors Ami Nur Pahmi Anggun Oktavia Herlianti Annisa Darozah Annisa Nur Aini Annisa Salsa Nabila Annisa Salsa Nabila Nabila Bulan Maharani Dandy Danudra Djayapermana Hamdani, Nizar Alam Haniyah Rofikoh Hasbi Muhammad Hilki Karina Pitriani Kurniawan, Deri Alan Maulani, Galih Abdul Fatah Moh Djumhorin Alafgani Novriyanti Lubis Putri Rahmawati Raisya Ismail Rini Rini setiadi Ihsan Setiawan, Rahyuniati Siti Zahra Khalila Khairunnisa Zahra Maulida