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All Journal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Nizar, Auralea
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Religion Economics, Econometrics & Finance Education Other

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Penggunaan Platform Pembayaran Digital E-Commerce di Sukabumi: Perbandingan Antara DANA dan ShopeePay Leydia Maulidiawaty, Siti; Nizar, Auralea; Aulia Firdaus, Alya; Syariefa Bintang Maharani, Adinda; Muhammad Danial, R. Deni
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 1 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8178

Abstract

This study aims to analyze and compare the use of two popular digital payment platforms in Indonesia, DANA and ShopeePay, in the context of e-commerce transactions in the city of Sukabumi. By observing user preferences, advantages, and disadvantages of each platform, this study is expected to provide valuable insights for users, local e-commerce players, and digital payment application developers. The research method used involves quantitative and qualitative approaches through questionnaire surveys and interviews with e-commerce users in Sukabumi who actively use GoPay and OVO. The results of the study show significant differences in feature preferences, satisfaction levels, and obstacles faced by users of the two platforms. The implications of these findings provide a basis for the development of digital payment services that are more in line with local market needs.
Co-Authors Aulia Firdaus, Alya Leydia Maulidiawaty, Siti R Deni Muhammad Danial Syariefa Bintang Maharani, Adinda