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All Journal Jurnal Dinamika Ekonomi Syariah Kartika: Jurnal Studi Keislaman
Mustika Riantina, Eka
Unknown Affiliation
Religion Economics, Econometrics & Finance Education

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Advertising sebagai Strategi Promosi dalam Mendorong Minat Menabung di Perbankan Syariah Sari, Melida; Mustika Riantina, Eka
Kartika: Jurnal Studi Keislaman Vol. 4 No. 2 (2024): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v4i2.338

Abstract

This study focuses on the role of advertising in enhancing saving interest within Islamic banking. The research emphasizes three main aspects: education based on Islamic values, the utilization of both digital and conventional promotional media, and message consistency in building a positive image of Islamic banks. A quantitative approach was employed by distributing questionnaires to respondents comprising both current and prospective customers of Islamic banking. The collected data were analyzed using descriptive and inferential statistical techniques to measure the influence of promotional variables on saving interest. The findings indicate that promotional content emphasizing Islamic values plays a significant role in increasing public understanding of the advantages of Islamic banks compared to conventional banks. The integrated use of digital and conventional media effectively expands the reach of promotional messages, particularly among younger generations who are more adaptive to technology. Moreover, message consistency contributes positively to shaping the credible and trustworthy image of Islamic banks. Overall, integrated promotional strategies are proven to enhance public saving interest in Islamic financial institutions. These findings suggest that promotion in Islamic banking goes beyond the mere delivery of information. It also serves as a public educational tool that strengthens awareness, trust, and customer loyalty toward Islamic financial institutions.
Determinasi Keputusan Menabung Nasabah Non-Muslim pada Bank Syariah: Studi pada Bank Sumsel Babel Baturaja Robiatul, Dea; Mustika Riantina, Eka
Kartika: Jurnal Studi Keislaman Vol. 4 No. 1 (2024): Kartika: Jurnal Studi Keislaman (May)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v4i1.344

Abstract

This study aims to analyze the influence of product, service, brand image, and promotion on the saving decisions of non-Muslim customers at Bank Syariah Sumsel Babel, Baturaja Branch. The presence of non-Muslim customers in Islamic banking institutions represents an interesting phenomenon, as it reflects the acceptance of Islamic financial systems and values beyond the Muslim community. A quantitative approach was employed, with data collected through questionnaires distributed to 100 non-Muslim respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The findings indicate that product, service, brand image, and promotion variables significantly affect saving decisions both partially and simultaneously. Among these factors, brand image was identified as the most dominant determinant influencing the saving decisions of non-Muslim customers. These results suggest that strengthening an inclusive Islamic brand image, supported by quality products, excellent services, and effective promotional strategies, enhances the attractiveness of Islamic banks to a diverse customer base. Therefore, this study contributes to the development of more inclusive and diversity-oriented marketing strategies in Islamic banking.
MODEL SERVQUAL DALAM LAYANAN KEAGAMAAN: ANALISIS KEPUASAN JAMAAH HAJI DAN UMROH DI KANTOR KEMENTERIAN AGAMA KABUPATEN OGAN KOMERING ULU Mustika Riantina, Eka; Natasya, Yurike
Jurnal Dinamika Ekonomi Syariah Vol. 11 No. 2 (2024): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v11i2.1774

Abstract

This study examines pilgrim satisfaction through the Servqual model (reliability, responsiveness, assurance, empathy, and tangibles) at the Ministry of Religious Affairs Office in Ogan Komering Ulu Regency. A quantitative survey method was applied to 74 randomly selected respondents from a population of 294 prospective pilgrims. Data were collected using a five-point Likert scale questionnaire, validated by Aiken’s V (> 0.70) and reliability tested by Cronbach’s α (> 0.80). Multiple linear regression analysis revealed that all five Servqual dimensions significantly affect pilgrim satisfaction (F-stat = 12.345; p < 0.05), with a determination coefficient (R²) of 0.65. Partially, reliability (β = 0.38; p < 0.01) and assurance (β = 0.29; p < 0.05) emerged as dominant predictors. These findings reinforce Parasuraman et al.’s (1988) propositions in religious services and highlight the need to enhance staff competencies and supporting facilities to optimize empathy and tangible dimensions. This study provides empirical contributions to the development of Servqual models in public sectors with religious values.
Co-Authors Natasya, Yurike Robiatul, Dea Sari, Melida