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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Marsal Marsal
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Humanities Economics, Econometrics & Finance

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Pengaruh Budaya Organisasi dan Disiplin Kerja terhadap Kinerja Pegawai pada Badan Penelitian dan Pengembangan Daerah Kota Palopo Yustika Adelia; Mercy Paurin; Sadita Dandupa; Amri Amri; Marsal Marsal
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.3002

Abstract

This study aims to analyze the influence of organizational culture and work discipline on employee performance at the Regional Research and Development Agency (Balitbangda) of Palopo City. Employee performance is one of the key factors in an organization's success in achieving its goals, so it is important to understand the variables that influence it. Organizational culture is understood as the values, norms, and work habits that develop within the agency environment, while work discipline reflects employee compliance with established regulations, procedures, and work standards. This study uses a quantitative approach with an associative research design. The study population was all employees of Balitbangda Palopo City, with a sample of 33 respondents taken using a saturated sampling technique. Data collection was carried out by distributing questionnaires that had been tested for validity and reliability, and supported by secondary data from internal agency documents. Data analysis used multiple linear regression to test the partial and simultaneous effects of the two independent variables on employee performance. The results showed that organizational culture did not have a significant effect on employee performance. This indicates that although a work culture has been formed, its influence is not yet strong enough to encourage performance improvement. Conversely, work discipline has a significant and positive influence on employee performance, meaning that the higher the employee discipline, the more optimal the work results achieved. Simultaneously, organizational culture and work discipline continue to have a joint influence on employee performance, although only work discipline has been shown to make a significant contribution. These findings emphasize the importance of strengthening work discipline through supervision, imposing firm sanctions, and rewarding disciplined employees, while still building a more adaptive organizational culture and encouraging productivity.
Pengaruh Kualitas Layanan dan Brand Trust terhadap Loyalitas Pelanggan pada Café Hill&Tiff Palopo Marsal Marsal; Muh. Fadhli Febrian; Alda Azzahra; Agung Syahputra; Jusrianti Malino
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4923

Abstract

This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.
Co-Authors Agung Syahputra Alda Azzahra Amri Amri Jusrianti Malino Mercy Paurin Muh. Fadhli Febrian Sadita Dandupa Yustika Adelia