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All Journal Jurnal AbdiMas Nusa Mandiri ALMUJTAMAE: Jurnal Pengabdian Masyarakat
Hanifah, Fitrotunnisa Nur
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Physics Social Sciences Other

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Rebranding Produk sebagai Upaya Peningkatan Identitas Visual UMKM Desa Blawirejo Hanifah, Fitrotunnisa Nur; Husaini, Ahmad Sa'dan; Muzaki, Bagus; Azzahro, Annisa Aufani; Romadhoni, Ahmad Noval; Kalimah, Siti
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Agustus
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v5i2.21247

Abstract

Identitas visual yang kuat merupakan elemen penting dalam membangun tingkat kompetisi produk lokal (UMKM), khususnya dalam menyikapi kondisi pasar yang sangat kompetitif. Dengan adanya elemen ini dapat meningkatkan penjualan produk. Kegiatan pengabdian ini berupaya mengoptimalkan tampilan visual UMKM di Desa Blawirejo melalui program pendampingan desain logo dan label produk. Metode yang digunakan mencakup identifikasi kebutuhan pelaku usaha, tahapan co-creation desain, dan evaluasi hasil melalui respons pelaku UMKM. Hasil kegiatan menunjukkan bahwa pendampingan ini mampu meningkatkan kesadaran pelaku usaha terhadap pentingnya visual branding, menghasilkan logo dan label siap pakai, serta memberikan nilai tambah terhadap persepsi produk. Pendampingan ini terbukti efektif dan dapat direplikasi untuk desa lain.
TANTANGAN PENGIMPLEMENTASIAN LAPORAN KEUANGAN SESUAI SAK-EMKM PADA UMKM BATIK JETIS SIDOARJO Handayani, Astrid Tri Safira; Salsabila, Shofiyah Nugraha; Hanifah, Fitrotunnisa Nur; Azzahru, Dewi; Prastiwi, Niken; Lating, Ade Irma Suryani; Aristantia, Selvia Eka; Muflihin, Mohammad Dliyaul; Yudhanti, Ashari Lintang; Junjunan, Mochammad Ilyas
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i1.6500

Abstract

The community service in Batik Jetis Sidoarjo MSMEs aims to provide an understanding to business actors about the importance of implementing the Financial Accounting Standards for Micro, Small and Medium Entities (SAK EMKM). In addition, this activity also includes assistance for MSME players in implementing SAK EMKM, which plays an important role in improving the quality of their financial statements. The problem faced by craftsmen in Kampung Jetis is the lack of ability and knowledge of business actors related to the implementation of effective accounting. Therefore, this assistance is expected to help them understand and apply accounting better to support the sustainability of their business. This service method is carried out in 3 stages, including: Observation, Socialization, and Assistance. The results of observations and interviews show that the majority of MSME actors do not understand standardized financial records and still use simple bookkeeping. Socialization was carried out through basic accounting training, followed by pretest and posttest to measure the increase in understanding. Furthermore, mentoring was provided to two MSME players, namely Bu Ratna and Pak Rinaldi, with a focus on digitizing financial records and separating business and personal assets. The results of this program show that intensive education and mentoring are necessary for MSMEs to effectively implement SAK-EMKM.
Co-Authors Ade Irma Suryani Lating Aristantia, Selvia Eka Azzahro, Annisa Aufani Azzahru, Dewi Handayani, Astrid Tri Safira Husaini, Ahmad Sa'dan Junjunan, Mochammad Ilyas Mohammad Dliyaul Muflihin Muzaki, Bagus Prastiwi, Niken Romadhoni, Ahmad Noval Salsabila, Shofiyah Nugraha Siti Kalimah Yudhanti, Ashari Lintang