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All Journal ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Nusantara
Romadhoni, Ahmad Noval
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Rebranding Produk sebagai Upaya Peningkatan Identitas Visual UMKM Desa Blawirejo Hanifah, Fitrotunnisa Nur; Husaini, Ahmad Sa'dan; Muzaki, Bagus; Azzahro, Annisa Aufani; Romadhoni, Ahmad Noval; Kalimah, Siti
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Agustus
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v5i2.21247

Abstract

Identitas visual yang kuat merupakan elemen penting dalam membangun tingkat kompetisi produk lokal (UMKM), khususnya dalam menyikapi kondisi pasar yang sangat kompetitif. Dengan adanya elemen ini dapat meningkatkan penjualan produk. Kegiatan pengabdian ini berupaya mengoptimalkan tampilan visual UMKM di Desa Blawirejo melalui program pendampingan desain logo dan label produk. Metode yang digunakan mencakup identifikasi kebutuhan pelaku usaha, tahapan co-creation desain, dan evaluasi hasil melalui respons pelaku UMKM. Hasil kegiatan menunjukkan bahwa pendampingan ini mampu meningkatkan kesadaran pelaku usaha terhadap pentingnya visual branding, menghasilkan logo dan label siap pakai, serta memberikan nilai tambah terhadap persepsi produk. Pendampingan ini terbukti efektif dan dapat direplikasi untuk desa lain.
Panggung Komunitas dan Politik Kebersamaan: Refleksi Kohesi Sosial di Desa Karangwungulor Romadhoni, Ahmad Noval; Abd. Halim
JURNAL ILMIAH NUSANTARA Vol. 3 No. 1 (2026): Jurnal Ilmiah Nusantara Januari 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i1.7851

Abstract

This study aims to understand the community stage in Karangwungulor Village, which functions both as an arena of collective politics and as a means of strengthening social cohesion. Adopting a qualitative approach with an ethnographic method, the study explores cultural and political practices of the villagers, manifested through a series of collective activities that serve as the foundation of social cohesion. The findings reveal that collective politics in Karangwungulor arises from active community participation, not merely from formal village governance structures, but through the opening of local public spaces where diverse social elements come together to engage in dialogue and share roles in reinforcing social cohesion. Activities such as independence thanksgiving rituals, competitions, and carnivals are not only forms of entertainment but also media for fostering solidarity, trust, and collective identity. The phenomenon of collective politics is also evident in informal spaces, such as religious gatherings, coffee stalls, and youth forums. These local public spaces serve as arenas of negotiation in building social consensus. The dynamics of “front stage” and “back stage” communication among villagers illustrate that collective politics is fluid and flexible, blending formality with everyday familiarity. This study affirms that community-based collective politics can strengthen social cohesion, enhance citizens’ political awareness, and present an alternative model of local democracy that is participatory and inclusive. Nevertheless, challenges such as interest fragmentation, group dominance, and modernization need to be anticipated so that the community stage remains a solid foundation for sustaining the village’s social cohesion.
Co-Authors Abd. Halim Azzahro, Annisa Aufani Hanifah, Fitrotunnisa Nur Husaini, Ahmad Sa'dan Muzaki, Bagus Siti Kalimah