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All Journal Jurnal Ilmu Komunikasi Network Media Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Mardianti, Siti
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Education Social Sciences Other

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PENINGKATAN KESADARAN REMAJA TERHADAP BAHAYA PERNIKAHAN DINI, PERGAULAN BEBAS DAN PENTINGNYA KESEHATAN REPRODUKSI SEBAGAI UPAYA PENCEGAHAN HIV/AIDS MELALUI SOSIALISASI INTERAKTIF DI MTSS AL-FATHU KELURAHAN MEKARSARI, KECAMATAN PULOMERAK, KOTA CILEGON Afriani, Raden Irna; Hakim, Muhamad Zidan; Rustandi, Tata; Mardianti, Siti; Febriyanti, Afi Nurul; Rohmadona, Awanda; Nurfitriana, Rian
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 2 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i2.218

Abstract

The rise in cases of risky adolescent behavior and the lack of understanding regarding reproductive health have become contributing factors to the increasing spread of HIV/AIDS among young people. This community engagement activity aims to raise adolescents’ awareness of the dangers of promiscuity and the importance of maintaining reproductive health as a preventive measure against HIV/AIDS. The interactive socialization was conducted at MTSS AL-FATHU, located in Mekarsari Sub-district, Pulomerak District, Cilegon City, using a participatory approach involving group discussions, educational video screenings, case simulations, and Q&A sessions. The participants were junior high school students aged 12–15 years. The results showed an increase in students’ knowledge and understanding of the negative impacts of promiscuity and the significance of early reproductive health awareness. This program received positive responses from both students and school staff, who expressed interest in similar initiatives being conducted regularly. Therefore, interactive socialization proves to be an effective method in shaping adolescent awareness and positive attitudes toward reproductive issues and HIV/AIDS prevention.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN KESADARAN MEREK PRODUK MELALUI MEDIA SOSIAL TIKTOK Nurmalita Sari, Amanda Prisilia; Suryasuciramdhan, Arfian; Aulia, Keysha Nazwa; Mardianti, Siti; Susyanti, Fani Yulia
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.6494

Abstract

Di era digital, media sosial menjadi alat krusial dalam strategi komunikasi pemasaran, khususnya dalam meningkatkan kesadaran merek (brand awareness). Platform media sosial seperti TikTok yang telah mengalami perkembangan pesat memberikan banyak fitur yang mendukung promosi produk secara kreatif dan interaktif. Maksud dari penelitian ini adalah guna mengkaji strategi komunikasi pemasaran yang diterapkan oleh akun TikTok @npureofficial dalam meningkatkan brand awareness produk kecantikan lokal Indonesia, N’Pure. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan melakukan studi literatur dari berbagai sumber yang terkait. Penelitian ini menunjukan hasil bahwa strategi seperti live streaming, penggunaan hashtag relevan, pemanfaatan fitur keranjang kuning, serta pemberian voucher diskon menjadi kunci keberhasilan dalam menarik perhatian audiens dan mendorong perilaku impulsif dalam pembelian. Strategi ini tidak hanya membangun keterlibatan yang tinggi dengan konsumen, tetapi juga efektif dalam meningkatkan kepercayaan terhadap merek. Temuan ini memberikan kontribusi penting terhadap pengembangan strategi pemasaran digital yang lebih optimal melalui pemanfaatan media sosial, khususnya TikTok.
Co-Authors Arfian Suryasuciramdhan aulia, Keysha nazwa Febriyanti, Afi Nurul Hakim, Muhamad Zidan Nurfitriana, Rian Nurmalita Sari, Amanda Prisilia Raden Irna Afriani Rohmadona, Awanda Rustandi, Tata Susyanti, Fani Yulia