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All Journal Educatio FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Ramadani, Rahmi
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Economics, Econometrics & Finance Education

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Pengaruh Endorsement Influencer Terhadap Perilaku Konsumtif dan Minat Menabung Siswa SMKN 1 Palembang Ramadani, Rahmi; FH, Yuliana
Educatio Vol 20 No 2 (2025): Educatio: Jurnal Ilmu Kependidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edc.v20i2.30208

Abstract

The development of technology in the current era is so rapid, one of the phenomena that is developing is influencers for product endorsements. In the digital era, influencer endorsements have an important role in influencing students' purchasing decisions and financial behavior. This study aims to determine the influence of influencer endorsements on consumptive behavior and savings interest of class X students majoring in Financial and Institutional Accounting at SMK Negeri 1 Palembang. This study uses a quantitative survey method. The sample consisted of 59 students of SMK Negeri 1 Palembang with the probability sampling method with a simple random sampling technique. The data collection technique uses questionnaires. The linear regression test showed a value of ,t-count .≥ ,t-table .or 11.3431 ≥ 1.671, meaning that the hypothesis accepted in this study had a significant effect of influencer endorsement on the consumptive behavior of class x students majoring in financial accounting and institutions at SMK Negeri 1 Palembang, and also obtained the results of the t-test, namely ,t-count. ≥ ,t-table . or 20.11 ≥ 1.671, meaning that the hypothesis accepted in this study has a significant effect of influencer endorsement on the saving interest of class X students majoring in financial accounting and institutions at SMK Negeri 1 Palembang
Analysis of E-Commerce Usage on Consumer Behavior from an Islamic Perspective: Case Study of Sharia Economics Students at Mulawarman University Ramadani, Rahmi; Adawiyah, Rabiatul
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4448

Abstract

The development of digital technology has driven the increased use of e-commerce among university students, including those who are Muslim. This phenomenon has the potential to influence consumption patterns that should be based on Islamic values. This study aims to analyze the consumption behavior of Muslim students in using e-commerce from an Islamic perspective, with a focus on the application of the principles of halal (permissible), simplicity, tawhid (monotheism), and trustworthiness (amanah). This study used a descriptive qualitative approach with in-depth interviews with five students of the Sharia Economics Study Program at Mulawarman University who actively shop through e-commerce. The data obtained were analyzed using thematic analysis to identify consumption behavior patterns that align with Islamic principles. The results show that e-commerce simplifies and increases the efficiency of students' shopping activities, but also has the potential to trigger consumptive behavior. Overall, informants strive to apply halal principles by selecting products with clear halal certification, maintaining simplicity, and upholding the values of tawhid (monotheism) and trustworthiness in every transaction. Thus, the use of e-commerce can be in line with Islamic teachings if supported by spiritual awareness and moral responsibility
Co-Authors FH, Yuliana Rabiatul Adawiyah