Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Educatio
Purwanti, Gita Angraeni
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Inovasi Manajemen Pemasaran Pendidikan: Strategi Konten Media Sosial di Pesantren Idrisiyyah Putri Tasikmalaya Purwanti, Gita Angraeni; Belinda, Ulfi Wisa; Hidayat, Hardi Humaedi
Educatio Vol 20 No 2 (2025): Educatio: Jurnal Ilmu Kependidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edc.v20i2.30624

Abstract

This study aims to explore innovations in educational marketing management through social media content strategies at the Idrisiyyah Islamic Boarding School in Tasikmalaya. The method used was descriptive qualitative with a field research approach. Despite limited human resources, the results of the study indicate significant innovations, such as the formation of a communication and information team and a student creator organization (KSI). Social media accounts, including TikTok and Instagram, were successfully created and showed positive follower growth. Data shows that the implementation of social media content strategies has had a positive impact on increasing the number of new students, from 470 participants in 2020-2021 to 550 participants in 2025- 2026. This study emphasizes the importance of innovation in educational marketing management in the digital era.
Co-Authors Belinda, Ulfi Wisa Hidayat, Hardi Humaedi