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All Journal Journal of Economics Research and Policy Studies Journal of Management and Digital Business Tintamas: Jurnal Pengabdian Indonesia Emas
Al Hakim, Humairoh
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Bridging the digital gap: Impact of digital marketing training on women-led MSMEs in Klaten Husna, Faizah Khotimatul; Tamtama, Noviandry Nur; Syahputri, Rezyana Budi; Al Hakim, Humairoh
Journal of Economics Research and Policy Studies Vol. 5 No. 2 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i2.2170

Abstract

Digital inequality continues to limit women entrepreneurs in rural and semi-urban areas from fully participating in the digital economy. Strengthening digital marketing literacy is essential to improve their business competitiveness and market access. This study aimed to evaluate the effectiveness of a digital marketing training in improving the digital marketing literacy of women-led micro, small, and medium enterprises (MSMEs) in Klaten, Central Java. A one-group pretest-posttest pre-experimental design was employed with 35 participants selected through purposive sampling. The training intervention was delivered in a one-day session and measured through two key indicators: understanding of digital marketing concepts and responsible use of social media. Each indicator consisted of Likert-scale questions administered before and after the training. The results showed a clear improvement in participants’ knowledge and skills across both indicators, with higher mean scores recorded after the training. These findings suggest that even short-format, context-driven digital training can enhance both conceptual and ethical digital marketing literacy among women entrepreneurs. The study provides insights into the feasibility of replicating such interventions in other community-based empowerment programs for female MSMEs.
Analisis strategi pemasaran CV. Gema Nusa berdasarkan metode SWOT Al Hakim, Humairoh
Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i1.579

Abstract

This study's purpose was to analyze CV's internal and external conditions. Gema Nusa Klaten by using a SWOT analysis and making a proposal for the business development plan of CV Gema Nusa Klaten. This study used qualitative descriptive research with in-depth interviews for data collection. The analysis technique used is SWOT analysis. Based on the SWOT analysis results, CV Gema Nusa Klaten is in a growth-oriented strategy stage. This stage is a very favorable situation where the company has the strength to take advantage of existing opportunities. The strategy applied is SO (Strengths-Opportunities), which is a strategy that supports aggressive policies. The strategy undertaken is to recruit freelance workers for sales in the regions, increase the company's production capacity, increase teamwork capabilities, increase the number of products produced, and obtain sponsorship at certain events.
Sosialisasi pengelolaan keuangan keluarga sebagai upaya meningkatkan kesejahteraan Putri, Arie Rachma; Al Hakim, Humairoh; Nurfika, Dita; Syifa, Dea
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 2 No. 2 (2025): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v2i2.2285

Abstract

This Community Service Activity aimed to enhance financial literacy and family financial management skills among mothers in the Klaten Pimpinan Daerah Aisyiyah Economic and Employment Council. The program was motivated by the low level of understanding regarding financial planning, recording, and control, which affects family welfare. Thirty participants joined enthusiastically, engaging in lectures, discussions, case studies, and hands-on budgeting and financial training. Pre-and post-test evaluation revealed improvements across all indicators, with the most significant increases in preparing regular budgets (15.7%) and recording income and expenses (8.3%). More minor improvements were noted in prioritizing basic needs (4.1%) and managing expenses (0.9%), likely because many participants, as housewives, were already accustomed to these practices in daily life. In terms of effectiveness, the activity successfully improved participants’ knowledge and skills. From an efficiency perspective, it was carried out optimally despite limited time. Moving forward, this initiative is expected to foster positive financial habits within families and strengthen household economic resilience through ongoing mentoring.
Co-Authors Husna, Faizah Khotimatul Nurfika, Dita Putri, Arie Rachma Syahputri, Rezyana Budi Syifa, Dea Tamtama, Noviandry Nur