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All Journal Jurnal Pengabdian West Science Jurnal Nusa Manajemen
Wiryaatmaja , Christopher Louis
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Optimalisasi Komunikasi Komunitas Melalui Pengenalan Fitur AI WhatsApp di RW 04 Rancagong Andrew, Andrew; Clarinda , Marcellina Aurelia; Wiryaatmaja , Christopher Louis; Elizabeth Hiu , Jesslyn Juana; Firizqi, Januponsa Dio; Aprikasari, Manda
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2456

Abstract

Pengabdian masyarakat ini berfokus pada peningkatan efisiensi komunikasi dan partisipasi warga di RW 04 Desa Rancagong, Legok, Tangerang, yang memiliki karakteristik sosial tertutup dan kurangnya partisipasi dalam kegiatan sosial. Tujuan pengabdian adalah membentuk komunitas WhatsApp dan mensosialisasikan fitur Meta AI untuk memfasilitasi penyebaran informasi yang lebih efektif dan mendorong interaksi antarwarga. Metode yang digunakan meliputi sosialisasi tatap muka kepada masyarakat mengenai Meta AI dan pembentukan grup komunitas WhatsApp. Hasil yang diharapkan adalah terbentuknya platform komunikasi yang terintegrasi, peningkatan partisipasi warga dalam kegiatan sosial, serta pemanfaatan teknologi AI untuk mendukung komunikasi yang lebih dinamis dan terarah di lingkungan RW 04.
PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPLUSIF PADA FITUR SHOPEE LIVE MELALUI KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Wiryaatmaja , Christopher Louis; Adryan Rachman
Jurnal Nusa Manajemen Vol. 2 No. 3 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 3 November Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i3.335

Abstract

This study aims to analyze the effect of Price Discount on Impulse Buying with Product Quality as a mediating variable among Shopee Live users in Tangerang City. The research employs a quantitative approach with Structural Equation Modeling (SEM) using SmartPLS 4.0. Data were collected via an online questionnaire involving 200 respondents. The results indicate that Price Discount has a positive but not significant direct effect on Impulse Buying. However, when mediated by Product Quality, Price Discount significantly influences Impulse Buying. The path coefficient of 0.344 indicates that positive perceptions of product quality strengthen the relationship between price discounts and impulsive purchase decisions. The implications of this study emphasize the importance of combining discount strategies with product quality improvements to encourage impulse buying. E-commerce companies like Shopee Live are advised to ensure that discounted products maintain high quality to foster consumer satisfaction and trust. Furthermore, urgency-based promotions and transparent product information can enhance the effectiveness of price discounts. This research is limited by the number of respondents and platform scope; future studies should expand the coverage and incorporate additional relevant variables.
Co-Authors Adryan Rachman Andrew Andrew, Andrew Aprikasari, Manda Clarinda , Marcellina Aurelia Elizabeth Hiu , Jesslyn Juana Firizqi, Januponsa Dio