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Skema Saluran Pemasaran Pisang Mas Kirana: Kendala Utama dan Solusi Strategis Rohmandani, Ade Yoga; Nisa, Khoirotun; Hermawan, Fariz Yudha
KUBIS Vol 5 No 01 (2025): Mei
Publisher : Program Studi Agribisnis

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Abstract

Bananas are a commodity that continues to experience growth in East Java Province, one of the regions with diverse germplasm in the form of bananas is Lumajang Regency. The marketing aspect is a very important aspect, if the marketing mechanism runs well then all parties involved will benefit. The marketing channel functions as a distributor of producers to consumers, while a good and efficient marketing channel is a marketing channel that has the lowest marketing margin. Mas Kirana bananas have advantages that have been recognized by the government by obtaining a Global GAP (Good Agriculture Practice) certificate from the Dutch Control Union institution in March 2013. This is a special concern so that a marketing channel approach is needed by optimizing added value. This study uses the Systematic Literature Review (SLR) technique. There are four marketing channels for Mas Kirana bananas in Lumajang Regency, consisting of traditional marketing channels, modern marketing channels, e-commerce marketing channels, and export marketing channels. The shortest marketing channel is the e-commerce marketing channel which is the most efficient channel of the three other channels.
Pendampingan Guru PAUD dalam Pembelajaran Berkebun Edukatif Berbasis Pertanian Ramah Anak: Pengabdian Suci, Harini; Rohmandani, Ade Yoga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

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Abstract

This Community Service (PKM) activity aims to improve the competence of Early Childhood Education (PAUD) teachers in designing and implementing educational gardening learning based on child-friendly agriculture as an effort to stimulate the development and formation of environmentally conscious character in early childhood. PKM was implemented at Trate Mas Maospati Kindergarten, with PAUD teachers as the primary target, while early childhood children became indirect beneficiaries. The implementation method included preparation, socialization, mentoring, learning practice, as well as reflection and evaluation. Socialization focused on introducing the concept of child-friendly agriculture and the benefits of gardening activities for early childhood development. Mentoring was carried out through guidance in preparing lesson plans and direct practice of simple gardening activities that are safe and appropriate to the characteristics of children. The results of the activity showed an increase in the understanding and skills of PAUD teachers in integrating gardening activities into daily learning. Teachers were able to design more contextual learning activities based on direct experience. In addition, children demonstrated active involvement in planting, caring for, and observing plants, which had a positive impact on motor and cognitive stimulation, as well as environmental awareness.