Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Ranuyoga Arsyiandi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Hedonic Shopping Value dan Shopping Lifestyle terhadap Impulse Buying Konsumen X di Cikarang Utara Ranuyoga Arsyiandi; Sarmin Sarmin
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.801

Abstract

This study empirically examines the influence of hedonic shopping value and shopping lifestyle on impulsive buying behavior among X app users in North Cikarang area using quantitative approach and associative research design. The respondents of this study were 103 people selected through purposive sampling technique, while primary data were obtained through questionnaire distribution and then analyzed using multiple linear regression method using IBM SPSS version 26 software. The results of the analysis show that the hedonic shopping value variable is proven to have a significant contribution in influencing impulsive buying behavior, as evidenced by the calculated t-value of 4.703 which is greater than the t-table of 1.984 with a significance level of 0.000, far below the threshold of 0.05. In addition, the shopping lifestyle variable also shows a significant influence on impulse buying with a calculated t-value of 12.013, exceeding the critical value of the t-table at the same significance level. When both variables were tested simultaneously, the calculated F-value was 106.621, which far exceeded the F-table value of 3.09, thus strengthening the conclusion that hedonic shopping value and shopping lifestyle together have a strong influence on the tendency for impulsive buying behavior. Based on these findings, it can be concluded that the higher the hedonic drive that appears in consumer shopping activities and the stronger the consumptive lifestyle they lead, the greater the likelihood of consumers making spontaneous purchases on e-commerce platforms such as X. The results of this study also provide an illustration that digital consumer behavior in the modern era is strongly influenced by emotional and lifestyle factors, so understanding these aspects is important for e-commerce companies in formulating effective marketing strategies and being able to encourage a sustainable increase in transactions.
Pengaruh Pelatihan dan Pengembangan Karier terhadap Prestasi Kerja Karyawan PT XYZ Teknik Ririn Uke Saraswati; Ranuyoga Arsyiandi; Muhammad Harun Marifatullah; Naidi Wizaya
Jurnal Riset Akuntansi Vol. 4 No. 2 (2026): May
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i2.3785

Abstract

This study aims to analyze the effect of training and career development on employee performance at PT XYZ Teknik. The study used a quantitative approach with a survey method. The study population was 82 employees, with a saturated sampling technique so that the entire population was sampled. Data were collected through distributing questionnaires that had been tested for validity and reliability, so they were suitable for use as research instruments. Data analysis was carried out using statistical tests, namely the t-test to see the partial effect and the F-test to test the simultaneous effect between variables. The results showed that training had a significant effect on work performance, indicated by a calculated t-value of 3.498 which was greater than the t-table of 1.990 and a significance level of less than 0.05. In addition, career development also had a significant effect with a calculated t-value of 3.448 which was greater than the t-table of 1.990 and a significance level of less than 0.05. Simultaneously, training and career development were proven to have a significant effect on employee performance with a calculated F-value of 206.883 which was greater than the F-table of 3.11. These findings emphasize the importance of implementing structured training programs and ongoing career development to optimally improve employee competency and performance.
Co-Authors Muhammad Harun Marifatullah Naidi Wizaya Ririn Uke Saraswati Sarmin Sarmin