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Sholichah, Afifatus
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Economics, Econometrics & Finance Social Sciences

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Membangun Kepercayaan Konsumen: Live Streaming dan Real Picture Product sebagai Kunci Menuju Konversi Penjualan Farin, Ade; Rahmahdiyyah, Tsabitah; Lailiyah, Nurul; Zunita, Yolanda Irma; Putri, Bella May Ranti; Fitrianto, Rizal Idul; Adinata, Alfath Fabian; Sholichah, Afifatus
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol 7 No 1 (2025): Mei 2025
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v7i1.647

Abstract

The aim of this research is to find out whether live streaming and real product pictures can build consumer trust and can be the key to sales conversion. The research method used is quantitative and for data collection using a questionnaire and the data analysis technique in this research uses PLS. Conclusions describe the answer to the hypothesis and/or research objectives or scientific findings obtained. The conclusion does not contain a repetition of the results and discussion, but rather a summary of the findings as expected in the objective or hypothesis.
Co-Authors Adinata, Alfath Fabian Farin, Ade Fitrianto, Rizal Idul Lailiyah, Nurul Putri, Bella May Ranti Rahmahdiyyah, Tsabitah Zunita, Yolanda Irma