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Asrandi , Asrandi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Service Quality On Customer Satisfaction At Nike Ardilla Restaurant, Wonomulyo Sub-District Nasriah , Nasriah; Albar , Albar; Asrandi , Asrandi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1786

Abstract

The increasingly intense competition in the culinary industry demands that every business operator deliver optimal service to maintain customer satisfaction and loyalty. This study examines the extent to which service quality influences customer satisfaction at Nike Ardilla Restaurant, Wonomulyo Sub-district. A quantitative associative approach was employed, using data collected through Likert-scale questionnaires, field observations, and documentation. The sample was determined using the Bernoulli formula, as the total population was unknown (infinite population). Data were analyzed using multiple linear regression. The findings indicate that service quality falls within the “good” category, with an average score ranging from 3.08 to 3.20 on a 4-point scale, while customer satisfaction scores range between 3.16 and 3.18. Regression analysis revealed a positive and significant relationship between service quality and customer satisfaction, with a regression coefficient of 0.255 and a significance value of p = 0.000 (p < 0.05). The R Square value of 0.872 indicates that 87.2% of the variance in customer satisfaction is explained by service quality, while the remaining variance is attributed to other factors. These results confirm that enhancing aspects of service—such as speed, cleanliness, friendliness, and accuracy of service—can significantly improve customer satisfaction. This study provides strategic recommendations for culinary business operators to prioritize service quality as a primary competitive advantage
The Impact Of Community Responses Toward Unlabeled Halal Peyek Crackers In The Wonomulyo Market Complex Febrianti, Lisma; Ramayani, Indah; Asrandi , Asrandi
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1733

Abstract

This study aims to examine public responses toward "kerupuk peyek" (a traditional Indonesian cracker) sold without halal certification and to analyze its impact on purchasing decisions in the Wonomulyo Market Complex, Polewali Mandar Regency. The sale of peyek products without a halal label in traditional markets has raised doubts among some consumers, yet the product remains in demand. This research employs a descriptive qualitative approach with data collection methods including direct observation, in-depth interviews with 50 informants, and visual documentation. Informants were selected based on criteria such as productive age, traditional product consumption habits, and residence near the market. The findings indicate that public responses fall into four main categories: trustful, indifferent, doubtful, and unconcerned. Despite varied responses, all informants continued to purchase and consume the unlabeled peyek. This indicates that halal labeling is not the primary determinant of purchasing decisions, especially in traditional markets characterized by strong social and cultural values. The most influential factors include trust in sellers, long-standing consumption habits, affordable prices, and product taste. This study reveals that social values—such as close relationships between sellers and buyers and collective trust in local products—are more influential than formal considerations like halal certification. Thus, the research contributes to a deeper understanding of Muslim consumer behavior in rural areas and recommends educational and community-based approaches to increase awareness about the importance of halal labeling.
An Elaboration Of Broiler Chicken Productivity In Open And Closed House Systems: A Case Study At Abdul Aziz Jaba Farm, Luyo Sub-District Sulfawati , Sulfawati; Asrandi , Asrandi; Suhab, Resky Faradibah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1735

Abstract

Broiler chickens are a vital poultry commodity that plays a significant role in meeting the protein needs of the Indonesian population. The increasing demand for chicken meat has encouraged poultry farmers to improve efficiency and productivity. One strategy to achieve this is by selecting the appropriate housing system. This study aims to compare the productivity of broiler chickens raised in two different housing systems open house and closed house under different scales of partnership-based poultry businesses in Dusun Pepalang, Luyo District. The key indicators analyzed include body weight gain, feed conversion ratio (FCR), mortality rate, and performance index (IP). The research uses a descriptive quantitative method with a direct observation approach. Primary data were collected through interviews and field observations, while secondary data were obtained from literature and related documents. The results show that the closed house system offers better productivity and feed efficiency, with lower mortality rates and more uniform growth than the open house system. However, the closed house system requires higher capital investment. These findings can serve as a valuable reference for poultry farmers in choosing the most suitable housing system based on business scale and production goals.
The Role Of Female Vegetable Vendors In Contributing To Household Income At The Main Market Of Wonomulyo Sub-District Rahim, Farida; Asrandi , Asrandi; Suhab, Resky Faradibah
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1736

Abstract

This study aims to examine and analyze the role of female vegetable vendors in increasing household income at the Main Market of Wonomulyo Sub-district, Polewali Mandar Regency. The research is based on the socio-economic reality of lower-middle-class households, where women not only fulfill domestic roles but also actively participate in income-generating activities. A qualitative descriptive approach was employed, with data collected through in-depth interviews with ten purposively selected informants. Findings indicate that the primary motivation for women to engage in vegetable trading is to support family needs due to unstable husband incomes. The average daily income of the informants was IDR 121,000, with contributions to household income ranging from moderate (30%–60%) to high (>60%). Supporting factors include the number of dependents, access to business capital, and the habit of saving as a form of financial management. These results demonstrate that female vegetable vendors play a strategic role in sustaining household economies and contribute significantly to economic resilience. Therefore, their contributions deserve recognition and support through access to capital, entrepreneurship training, and adequate social protection.
Co-Authors Albar , Albar Febrianti, Lisma Nasriah , Nasriah Rahim, Farida Ramayani, Indah Suhab, Resky Faradibah Sulfawati , Sulfawati