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All Journal Jurnal Visi Manajemen (JVM) TATHO: International Journal of Islamic Thought and Sciences
Toha Maksun
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Optimalisasi Konten Promosi Digital melalui Inovasi Sederhana untuk Peningkatan Daya Saing UMKM: (Studi Kasus Komunitas Alisa Khadijah ICMI Ranting Tambun Selatan) Toha Maksun; Sudarsih, Sudarsih; Aep Saepudin; Sumarno, Sumarno
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.772

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.
The Paradigm of Differentiated Islamic Learning in Responding to Student Diversity Fenti Tsuwaibatul Aslamiyah; Asmaji Muchtar; Toha Maksun
TATHO: International Journal of Islamic Thought and Sciences Volume 2, Issue 3 (2025)
Publisher : International Tatho Academics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70512/tatho.v2i3.141

Abstract

The diversity of conditions and needs of students in understanding teaching material is a challenge for educators to be able to implement accommodative learning strategies. This qualitative research in the form of a case study aims to describe the strategies and supporting factors related to differentiated learning in Akidah Akhlak subjects at Madrasah Aliyah Salafiyah (MAS) Yapensa Pekalongan City. Data were obtained through documentation, observation and interview techniques. Data analysis uses reduction, presentation, and conclusion drawing.  The results showed that the differentiation learning strategy in the Akidah Akhlak subject at MAS Yapensa was effective. Through this strategy, the delivery of Akidah Akhlak material is carried out using various methods, such as the use of visual and audio media, and activities that involve motor skills. Meanwhile, there are supporting factors for the strategy, including the existence of training and professional development for teachers, teachers' skills and concern in moral education, policies and support from Madrasah, and the participation of parents. This research contributes to the importance of creative, contextual, and accommodating learning strategies amidst the diversity of learners' conditions and needs
Co-Authors Aep Saepudin Asmaji Muchtar Fenti Tsuwaibatul Aslamiyah SUDARSIH SUDARSIH Sumarno .