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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Yulitasari Mila Dewi
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Economics, Econometrics & Finance

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The Influence of Financial Literacy and Social Media on Gold Investment Interest Through Costumer Trust BSI Malang SOETTA Yulitasari Mila Dewi; Ronny Malavia Mardani; Nurhidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7767

Abstract

This study aims to analyze the influence of financial literacy on trust, analyze the influence of social media on trust, analyze the influence of financial literacy on investment interest, analyze the influence of social media on investment interest, analyze the influence of trust on investment interest, and analyze the influence of financial literacy on investment interest through trust. The sample in this study involved 183 customers. The data analysis technique used AMOS. The results of the analysis show that financial literacy influences trust. Social media influences trust. Financial literacy influences investment interest. Social media influences investment interest. Trust influences investment interest. Financial literacy influences investment interest through trust. Social media influences investment interest through trust.
Co-Authors Nurhidayah Ronny Malavia Mardani