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All Journal Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Vokasi Jurnal Industri Kreatif dan Kewirausahaan
Siti Aminatu Zuhria
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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VISUAL MARKETING TRANSFORMATION OF SOUTH JAKARTA UMKM THROUGH THE IMPLEMENTATION OF CANVA ON THE QUALITY OF PROMOTION AS A BUSINESS COMPETITOR Fahririn, Fahririn; Siti Aminatu Zuhria; Yuherman
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3172

Abstract

The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. The digital era requires MSMEs to adapt visual marketing strategies in order to remain competitive. MSMEs in South Jakarta face significant challenges in optimizing social media as a promotional platform, particularly in creating engaging and professional visual content. Limited financial resources and low digital literacy are the main barriers to accessing professional graphic design services. This study aims to analyze the impact of implementing the Canva platform on improving the quality of promotions and competitiveness of SMEs in the Jagakarsa area of South Jakarta, as well as identifying the factors influencing the success of visual marketing transformation. The study uses a qualitative approach with a community service method through three stages: preparation (comprehensive survey and stakeholder coordination), implementation (face-to-face training with a modular format), and evaluation (impact monitoring through structured questionnaires and in-depth interviews). The program involved 48 SMEs focused on the culinary and handicraft sectors. The implementation of Canva demonstrated a significant improvement in the quality of SME promotional materials. There was heterogeneity in adoption levels influenced by learning motivation, resource availability, and integration with existing business processes, resulting in compelling visual outputs and cost savings compared to professional design services. SMEs that successfully integrated visual marketing into their routine operations demonstrated higher sustainability of use. The Canva platform has proven effective as a solution for democratizing graphic design for SMEs, providing affordable access to professional tools and enhancing competitiveness in the digital marketing ecosystem.
Carbon Footprint of Elephant Mammal Management in Taman Margasatwa Ragunan Using Life Cycle Assessment Approach Ninin Gusdini; Siti Aminatu Zuhria
Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Vol 15 No 5 (2025): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)
Publisher : Pusat Penelitian Lingkungan Hidup, IPB (PPLH-IPB) dan Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, IPB (PS. PSL, SPs. IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpsl.15.5.923

Abstract

Tourism is the second largest contributor to Indonesia's foreign exchange. In addition, tourism can be a leverage factor for other developments, especially in the socio-economic field. nHowever, this development can have an impact on environmental quality such as climate chage. Jakarta as an urban area has many tourism potentials, one of which is Taman Margasatwa Ragunan (TMR). The development of urban tourism has become a new trend in the community because the distance traveled is relatively closer and the cost is relatively cheaper. In its development, urban tourism needs to be controlled and well designed in order to be sustainable. This study aims to identify the impacts that may arise and calculate the carbon emissions generated from elephant management. Elephants are taken as the object of study because among the existing animals, elephants are the animals with the most food consumption and produce the most carbon emissions. The method used to calculate environmental impacts is life cycle assessment (LCA). The scope taken in this study is gate to gate, so that the impacts taken into account are those that occur in the process of raising elephants. The research began with observation of Ragunan Wildlife Park to identify input-process-output components in elephant management. The results showed that the carbon footprint value of elephant mammal management in TMR was 4.62 kg CO2eq/elephant. The hotspot GHG emission-contributing sector is elephant feed in the form of elephant grass
Optimalisasi Peran Karang Taruna RW 02 Duren Jaya Kota Bekasi Dalam Penguatan Ekonomi Masyarakat Melalui Pelatihan Digital Marketing Ekaterina Setyawati; Shanti Pujilestari; Siti Aminatu Zuhria
Jurnal Vokasi Vol 9, No 3 (2025): November
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i3.8220

Abstract

Karang Taruna sebagai organisasi kepemudaan memiliki posisi strategis dalam mendukung pembangunan sosial dan ekonomi masyarakat. Namun, peran ini belum berjalan optimal karena berbagai keterbatasan, seperti rendahnya kapasitas manajerial, minimnya keterampilan kewirausahaan, serta lemahnya jejaring dengan pihak eksternal.Memasuki era digital, penguasaan teknologi informasi, khususnya digital marketing, menjadi kebutuhan mendesak bagi pelaku usaha lokal untuk meningkatkan daya saing sekaligus memperluas akses pasar. Tujuan kegiatan ini adalah untuk mengoptimalkan peran Karang Taruna RW 02 Duren Jaya Kota Bekasi dalam memperkuat ekonomi masyarakat melalui peningkatan kapasitas dan keterampilan digital marketing. Program pengabdian kepada masyarakat ini dirancang agar Karang Taruna mampu menjadi agen penggerak ekonomi lokal yang adaptif terhadap perkembangan teknologi digital. Pendekatan yang digunakan adalah partisipatif, dengan melibatkan pemuda dan masyarakat sebagai mitra utama dalam setiap tahapan kegiatan. Tahapan pelaksanaan meliputi identifikasi kebutuhan, perencanaan bersama, pelatihan teknis, pendampingan, evaluasi, hingga perencanaan keberlanjutan. Hasil pelaksanaan menunjukkan peningkatan keterampilan Karang Taruna dan masyarakat dalam memanfaatkan media sosial, marketplace, manajemen akun bisnis, serta penggunaan platform e-commerce untuk memasarkan produk lokal. Program ini menegaskan bahwa Karang Taruna dapat menjadi motor penggerak pembangunan ekonomi kerakyatan yang diberdayakan secara optimal, berkelanjutan, dan adaptif terhadap kemajuan teknologi digital.
Co-Authors Ekaterina Setyawati Fahririn, Fahririn Shanti Pujilestari, Shanti Yuherman