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Melanda
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Humanities Economics, Econometrics & Finance Social Sciences

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COMMUNICATION’S IMPACT ON TEAM COLLABORATION IN CULINARY AND TOURISM ENTERPRISES Agrina, Viola Daspi; Ariza, Putri Rizkika; Glory, Juda Boni; Melanda; Maldin, Siska Amelia
JURNAL MANAJEMEN KULINER Vol. 4 No. 2 (2025): AGUSTUS 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v4i2.415

Abstract

This study aims to analyze the influence of communication on teamwork in the tourism and culinary business sectors. Using a qualitative descriptive approach, data were collected through literature studies and analyzed using thematic interpretation. The results indicate that effective communication supports task coordination, fosters innovation, and enhances team productivity. In tourism and culinary businesses, communication strategies such as integrated marketing communication and digital promotion also play a significant role in external collaboration and market competitiveness. Strong internal teamwork, backed by well-structured communication, is a critical factor for business sustainability.
THE INFLUENCE OF PRICE INFORMATION PLACEMENT AND MENU VARIETY ON CONSUMER PURCHASE INTENTION AT CAFÉ BUKIT LAGUNA BATAM Mulyadi, Tirta; Melanda
JURNAL MANAJEMEN KULINER Vol. 5 No. 1 (2026): FEBRUARI 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v5i1.485

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penempatan informasi harga dan variasi menu terhadap minat beli konsumen di Café Bukit Laguna Batam. Jenis penelitian yang digunakan adalah kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen yang berkunjung ke café tersebut. Analisis data dilakukan menggunakan uji validitas, reliabilitas, regresi linear berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa penempatan informasi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Selain itu, variasi menu juga memberikan pengaruh positif dan signifikan terhadap peningkatan minat beli. Dengan demikian, kedua variabel tersebut berperan penting dalam menarik perhatian dan keputusan pembelian konsumen di Café Bukit Laguna Batam.
Co-Authors Agrina, Viola Daspi Ariza, Putri Rizkika Glory, Juda Boni Maldin, Siska Amelia Tirta Mulyadi