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All Journal Jurnal Kajian Islam dan Sosial Keagamaan
Makinun Amin
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Religion Humanities Education Social Sciences

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Studi Komparatif Konsep Keluarga Sakinah Menurut Badan Penasihat Dan Pelestarian Perkawinan Kantor Urusan Agama Kecamatan Trawas Dan Quraish Shihab Abdillah, M. Ferry; Fatkhiyatus Su'adah; Makinun Amin
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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The results of this research BP4 KUA Kecamatan Trawas Trawas emphasized the importance of religious values, responsibility, and social support in building a harmonious family. Meanwhile, Quraish Shihab offers a more philosophical and spiritual outlook, focusing on love, the balance between this world and the afterlife, as well as the importance of psychological and emotional aspects in family relationships. Both have the same goal, which is to create a harmonious and affectionate family.However, BP4 KUA Kecamatan Trawas Trawas is more practical and structural in its approach, while Quraish Shihab emphasizes more spiritual and philosophical aspects. Although their approaches are different, they complement each other in providing guidance towards the sakinah family. The advantage of BP4 KUA Kecamatan Trawas Trawas lies in its practical and structured guidelines that are easy to apply, but may be less flexible and do not emphasize the psychological aspect enough. In contrast, Quraish Shihab offers deep spiritual insights, but his approach can be perceived as too abstract and lacks practical guidance. These two approaches, despite their weaknesses, can complement each other to achieve the goal of a balanced and harmonious sakinah family.
Analisis Strategi Pemasaran Pembiayaan Murabahah Pada Produk Cicilan Emas Dalam Meningkatkan Jumlah Nasabah Pada BSI Diponegoro Surabaya Ramadhani , Iqbal; Ceta Indra lesmana; Makinun Amin
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the marketing strategy of murabahah financing on gold installment products in increasing the number of customers at Bank Syariah Indonesia (BSI) KCP Diponegoro Surabaya. The method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The research informants consist of bank internal parties (Branch Operational and Relationship Manager) and customers of the gold installment product. The results show that the marketing strategy using the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) has contributed to the increase in the number of customers from 2021 to 2023. The challenges faced include low public literacy regarding the murabahah contract, competition with other financial institutions, and gold price fluctuations. This study confirms that the application of appropriate sharia-based marketing strategies can increase product attractiveness and strengthen customer loyalty
Co-Authors Abdillah, M. Ferry Ceta Indra Lesmana Fatkhiyatus Su'adah Ramadhani , Iqbal