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Aloysius, Njong Mom
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Economics, Econometrics & Finance

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Understanding opportunity focus and its effects on douala micro-small enterprises sales performance Angelus, Efeutlancha Forji; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2355

Abstract

Purpose: The main purpose of this study is to understand opportunity focus and its effects on the sales performance of micro-small enterprises in Douala. Research Methodology: This study adopted a quantitative research design using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling. The collected data were analyzed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The findings revealed a positive and significant effect of opportunity focus on sales performance in micro- and small-sized enterprises in Douala V, Cameroon. The results also show that younger business owners outperform their older counterparts in terms of sales performance. Conclusions: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors. Limitations: The study is limited to micro and small-sized enterprises in the Douala Five municipality, making generation difficult for other medium and large enterprises within and out of the Douala Five municipality since these enterprises vary in size and definitely differ in resource constraints Contribution: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors.
Understanding opportunity focus and its effects on douala micro-small enterprises sales performance Angelus, Efeutlancha Forji; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2355

Abstract

Purpose: The main purpose of this study is to understand opportunity focus and its effects on the sales performance of micro-small enterprises in Douala. Research Methodology: This study adopted a quantitative research design using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling. The collected data were analyzed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The findings revealed a positive and significant effect of opportunity focus on sales performance in micro- and small-sized enterprises in Douala V, Cameroon. The results also show that younger business owners outperform their older counterparts in terms of sales performance. Conclusions: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors. Limitations: The study is limited to micro and small-sized enterprises in the Douala Five municipality, making generation difficult for other medium and large enterprises within and out of the Douala Five municipality since these enterprises vary in size and definitely differ in resource constraints Contribution: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors.
Risk-taking decision on sales performance of Micro-small businesses in Douala's V Forji, Efeutlancha Angelus; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 2 (2025): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i2.2358

Abstract

Purpose: This research aimed to investigate the effect of risk-taking on the sales performance of micro and small enterprises in Douala V, Cameroon. Research Methodology: This study employed a quantitative research design, utilising a questionnaire as the primary data collection instrument. A sample of 385 MSEs who participated in the study , and the sample size was selected using simple random sampling techniques. The collected data were  analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The finding reveals a positive and significant effect between risk-taking and sales performance in micro and small-sized enterprises in Douala V, Cameroon Age of the entrepreneur and Longevity of business were found to significantly affect sales performance. Conclusions: The study highlights the benefits of taking risks for sales performance MSE and the significance of providing younger entrepreneurs with specialized support. Limitations: The study is limited to micro and small-sized enterprises in Douala's five municipality, thus making the generation of results difficult. Contribution: The study provides insightful policy implications for micro and small-sized enterprises operating with limited resource capacity, The policy will be useful to newly created NGOs and Government Stakeholders.
Value Creation as a driver to Sales in Douala V micro-small enterprises Angelus, Efeutlancha Forji; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 2 (2025): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i2.2359

Abstract

Purpose: This research aims to investigate Value Creation as a driver of Sales in Douala V micro-small enterprises. Methodology: This study adopted a quantitative research design, using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling techniques. The collected data was analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: This study reveals that value creation has a positive, statistically significant effect on sales performance in Douala V micro-small enterprises. Entrepreneurs' age has a negative and significant relationship with sales performance. Conclusions: Fostering value creation among micro-small enterprises while considering the age of the entrepreneurs will significantly affect the sales growth of micro-small enterprises. Limitations: The study is limited to micro and small enterprises in Douala's five municipalities, making generating results difficult. Contribution: The study provides insightful policy implications for Micro and small-size enterprises operating with limited resource capacity; the policy will be helpful to newly created NGOs and Government Stakeholders.
Understanding opportunity focus and its effects on douala micro-small enterprises sales performance Angelus, Efeutlancha Forji; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2355

Abstract

Purpose: The main purpose of this study is to understand opportunity focus and its effects on the sales performance of micro-small enterprises in Douala. Research Methodology: This study adopted a quantitative research design using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling. The collected data were analyzed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The findings revealed a positive and significant effect of opportunity focus on sales performance in micro- and small-sized enterprises in Douala V, Cameroon. The results also show that younger business owners outperform their older counterparts in terms of sales performance. Conclusions: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors. Limitations: The study is limited to micro and small-sized enterprises in the Douala Five municipality, making generation difficult for other medium and large enterprises within and out of the Douala Five municipality since these enterprises vary in size and definitely differ in resource constraints Contribution: This study provides insightful policy recommendations for micro and small businesses, newly formed NGOs, governments, and other stakeholders to bolster their competitive positions, contribute to sustainable and inclusive economic growth, and foster innovation and entrepreneurship in their sectors.
Risk-taking decision on sales performance of Micro-small businesses in Douala's V Forji, Efeutlancha Angelus; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 2 (2025): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i2.2358

Abstract

Purpose: This research aimed to investigate the effect of risk-taking on the sales performance of micro and small enterprises in Douala V, Cameroon. Research Methodology: This study employed a quantitative research design, utilising a questionnaire as the primary data collection instrument. A sample of 385 MSEs who participated in the study , and the sample size was selected using simple random sampling techniques. The collected data were  analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The finding reveals a positive and significant effect between risk-taking and sales performance in micro and small-sized enterprises in Douala V, Cameroon Age of the entrepreneur and Longevity of business were found to significantly affect sales performance. Conclusions: The study highlights the benefits of taking risks for sales performance MSE and the significance of providing younger entrepreneurs with specialized support. Limitations: The study is limited to micro and small-sized enterprises in Douala's five municipality, thus making the generation of results difficult. Contribution: The study provides insightful policy implications for micro and small-sized enterprises operating with limited resource capacity, The policy will be useful to newly created NGOs and Government Stakeholders.
Value Creation as a driver to Sales in Douala V micro-small enterprises Angelus, Efeutlancha Forji; Aloysius, Njong Mom; Felix, Nkiendem
Annals of Management and Organization Research Vol. 7 No. 2 (2025): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i2.2359

Abstract

Purpose: This research aims to investigate Value Creation as a driver of Sales in Douala V micro-small enterprises. Methodology: This study adopted a quantitative research design, using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling techniques. The collected data was analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: This study reveals that value creation has a positive, statistically significant effect on sales performance in Douala V micro-small enterprises. Entrepreneurs' age has a negative and significant relationship with sales performance. Conclusions: Fostering value creation among micro-small enterprises while considering the age of the entrepreneurs will significantly affect the sales growth of micro-small enterprises. Limitations: The study is limited to micro and small enterprises in Douala's five municipalities, making generating results difficult. Contribution: The study provides insightful policy implications for Micro and small-size enterprises operating with limited resource capacity; the policy will be helpful to newly created NGOs and Government Stakeholders.
Co-Authors Angelus, Efeutlancha Forji Felix, Nkiendem Forji, Efeutlancha Angelus