Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Alfiansyah, M.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KESADARAN KESEHATAN DAN KEKHAWATIRAN KEAMANAN PANGAN PADA MAKANAN ORGANIK MEMPENGARUHI NIAT BELI, PERAN MEDIASI KETERLIBATAN KONSUMEN PADA MILENIAL Alfiansyah, M.; M. Yasser Iqbal Daulay
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 2 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i2.1205

Abstract

Consciousness of health and food safety continues to increase over time, especially among the millennial generation. This study aims to explore the influence of health consciousness and food safety concerns on purchase intentions mediated by organic food consumer involvement. A quantitative approach and purposive sampling method were used to target respondents who frequently purchase organic food, with a sample size of 190 participants. Data were collected with an online questionnaire designed to measure each variable. The data of the respondents of this study using primary data were processed using the Smart PLS (Partial Least Square) tool. The results showed that health consciousness and food safety concerns have a positive and significant effect on purchase intention, both directly and indirectly through consumer involvement. Consumer involvement proved to be a partial mediator that strengthens the relationship between health consciousness and food safety concerns on purchase intention. These findings provide important implications for marketers of organic products to increase educational campaigns on health and food safety and strengthen consumer involvement in making purchase intentions.
Co-Authors M. Yasser Iqbal Daulay