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All Journal Ekonomi Bisnis Managament Insight: Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Manajerial Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Journal of Entrepreneurship & Business Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Dehasen Untuk Negeri Jurnal Manajemen dan Pemasaran Jasa

Muhammad Yasser Iqbal Daulay

Universitas Bengkulu

Author-ID : 2494956

Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document

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Articles

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Antecedents to Websıte E-Commerce Satısfactıon and Loyalty Effed Darta; Muhammad Yasser Iqbal Daulay; Willy Abdillah
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.4

This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version 2.0. The results explain the visual involvement variable does not correlate with customer satisfaction and loyalty. The interactivity website variable has a strong relationship with customer satisfaction and loyalty. Therefore, customers need service communication interactivity for service providers and merchants. This research contributes to the development of consumer experience theory and online consumer experience.

PELUANG PENGEMBANGAN ECOPRENEURSHIP MENGGUNAKAN PERSPEKTIF KREATIFITAS LAYANAN Muhammad Yasser Iqbal Daulay; Fachri Eka Saputra; Sularsih Anggarawati
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation,

ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI Indah Septiana; Muhartini Salim; Muhammad Yasser Iqbal Daulay
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

The purpose of this study aims to analyze the effect of habit and perceived enjoyment, mediated by behavioural intention on adoption in students using BNI mobile banking at university of Bengkulu. This research is a casual quantitative study. The total sample of the study is 150 respondents, data were collected using snowball sampling and analyzed using SEM PLS (partial least square). Based on the results of the study explained that habits and perceived enjoyment mediated by behavioural intention support the use of mobile banking at Bengkulu University. This study has several limitations such as, uneven distribution of respondents, and the theoretical scope of research. Subsequent research can determine respondents more evenly, and can expand and modify the research framework to be able to measure or study more deeply about the related variables in this study.Keywords: Habit, Perceived Enjoyment, Behavioural Intention, Adoption.

Factor affecting the use of e-money in millennial generation: Research model UTAUT 2 Lizar Alfansi; Muhammad Yasser Iqbal Daulay
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 1 (2021): MARET
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.

PERSEPSI RISIKO: MINAT DAN PERILAKU BERWISATA DI NEW NORMAL APAKAH MASIH SAMA? Ilsya Hayadi; M. Yasser Iqbal Daulay; Gerry Suryosukmono
Jurnal Ilmiah Ekonomi Bisnis Vol 28, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2023.v28i2.7225

Wabah Covid-19 membuat masyarakat mulai merubah perilaku dan beradaptasi dengan kebiasaan hidup baru atau new normal. Penelitian ini meneliti minat dan perilaku berwisata di masa new normal dengan memasukkan variabel risiko (percieved risk) yang mempengaruhi behavior to visit dengan intention to visit sebagai mediasi. Penelitian ini juga memasukkan electronic word of mouth dan citra destinasi sebagai variabel independen yang juga mempengaruhi perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Penelitian menggunakan pendekatan metode kuantitatif dengan 261 responden. Hasil yang didapatkan memperlihatkan adanya hubungan negatif dari persepsi risiko karena adanya kekhawatiran tertular virus Covid-19 terhadap niat untuk berkunjung (-0,325) maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi (-0,157). Variabel electronic word of mouth dan citra destinasi sama-sama memberikan pengaruh positif terhadap niat untuk berkunjung maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Hubungan yang memberikan pengaruh paling kuat dalam penelitian ini adalah pengaruh yang diberikan niat untuk berkunjung terhadap perilaku berkunjung dengan korelasi sebesar 0,484. Pengaruh yang diberikan dua dari tiga variabel independen (electronic word of mouth dan citra destinasi) dalam penelitian ini tergolong rendah. Perlu dilakukan penelitian kembali yang memperhatikan motivasi orang berwisata di masa new normal ini.

Green Horizons: Enhancing Customer Satisfaction through Quality Experiences, Mediated by Green Perceived Value and Green City Image in Kota Lebong Tourism, Bengkulu Province Gandasari, Arum Laila; Daulay , Muhammad Yasser Iqbal
Journal of Entrepreneurship and Business Vol. 5 No. 1 (2024): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i1.6065

Pupose: The objective of this research is to comprehensively analyze the relationship between experience quality and customer green satisfaction, as well as to investigate the mediating roles of green city image and green perceived value in the context of environmentally friendly tourist destinations. Method:This study employs a quantitative-explanatory approach with the population of focus being all visitors to tourist attractions in Lebong City, Bengkulu Province. The exact size of this population cannot be determined. The total sample size for this study is 360 respondents. And analysed using SEM-PLS. Result: The result of this study reveals experience quality influence green satisfaction, green city image, and green perceived value. Also, both green city image and green perceived value mediated the relationship between experience quality on green satisfaction.

Peningkatan Kinerja SDM UMKM Melalui Pelatihan Media Sosial Untuk Pemasaran Dan Branding Praningrum, Praningrum; Puspita, Anggri; Daulay, M Yasser Iqbal; Nasution, Suswati
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8833

The purpose of this PKM activity is to provide basic HRM training for Micro, Small and Medium Enterprises of Central Bengkulu. The method of community service activities begins with the preparation stage and problem identification through field surveys. The survey was conducted by looking at the condition of SMES and discussing directly with the Owner of Central Bengkulu SMES. The survey intends to identify the needs and opportunities for the need for social media for SMES business actors. Then, the socialization and training stages were carried out by the team. The result of this community service activity is the knowledge of participants, in this case SMES business actors, regarding the need for social media to increase marketing and product branding. After the PKM activities were carried out and the material presentation was delivered, it was found that the participants' knowledge about social media had increased.

“Kejutan! Hadiah Ulang Tahun dari Brand”: Strategi Membangun Cinta atau Gimmick Semata? Kinanti, Mutiara; Daulay, Muhammad Yasser Iqbal
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 1 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i1.711

Birthdays are special moments that many people look forward to. Birthday celebrations are often held in different ways and styles, ranging from private celebrations to lavish parties. The purpose of this study was to determine the direct effect of brand relationship quality influenced by brand warmth and brand intimacy as mediating variables to generate brand love through birthday treats. This research uses a quantitative approach with a survey method where data was collected using a Likert scale-based questionnaire based on relevant literature. Respondents in this study were consumers who received birthday gifts from brands, and the sample size was determined Structural Equation Modeling (SEM) was used to conduct data analysis to test the relationship between variables. According to this study, brand relationship quality (BRQ) plays an important positive and significant role in brand love. This influence is realized both directly and through the mediation of brand warmth and brand intimacy. This study makes a theoretical contribution by enhancing our understanding of the emotional mechanisms that link consumer and brand experiences. Practically, these findings can help marketers develop a strategy of "birthday treats" offered by brands in the food and beverage (F&B) sector, which have been found to be able to improve the quality of the relationship between brands and consumers, which ultimately strengthens consumers' love for the brand.

BAGAIMANA INSTITUSI MENINGKATKAN KUALITAS LAYANAN INSTITUSIONAL? PERAN KUALITAS LAYANAN INSTITUSI, KEPUASAN DAN KEPERCAYAAN MAHASISWA Daulay, M Yasser Iqbal; Sukmono, Gerry Suryo
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

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Increasing Purchase Intention Through Emotional Appeal. Brand Ambassador and Brand Image : Study of Brand Awareness Mediation Wismawati Wismawati; Muhammad Yasser Iqbal Daulay
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37265

Penelitian ini berupaya untuk mengkaji bagaimana Kesadaran Merek (Brand Awareness/BAW) memengaruhi hubungan antara Daya Tarik Emosional (Emotional Appeal/EA), Duta Merek (Brand Ambassador/BA), dan Citra Merek (Brand Image/BI), dalam kaitannya dengan Niat Beli (Purchase Intention/PI) konsumen Generasi Z (Gen Z) di Bengkulu, dengan fokus khusus pada produk Pocari Sweat. Dengan menggunakan metodologi kuantitatif, 110 partisipan Gen Z memberikan data melalui survei online, yang kemudian dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (PLS-SEM). Hasil utama menunjukkan bahwa pemahaman tentang Merek (BAW) adalah hal kunci dan utama dalam memilih untuk melakukan pembelian (PI). Secara khusus, apa yang dipikirkan orang tentang Merek (BI) adalah hal terpenting dalam membuat orang mengenal Merek tersebut. Temuan kunci juga memperjelas bahwa Kesadaran Merek adalah hubungan penuh antara bagaimana Daya Tarik Emosional dan Perwakilan Merek memengaruhi apakah seseorang akan membeli sesuatu. Ini menunjukkan bahwa Daya Tarik Emosional dan memiliki Perwakilan Merek hanya dapat meningkatkan pembelian jika keduanya berhasil mengarah pada Kesadaran Merek yang kuat. Dari perspektif manajerial, perusahaan disarankan untuk memprioritaskan penguatan Citra Merek dan menjaga Kesadaran Merek sebagai landasan strategis untuk meningkatkan niat beli di kalangan konsumen Generasi Z.

Co-Authors Effed Darta Fachri Eka Saputra Gandasari, Arum Laila Gerry Suryosukmono Hayadi, Ilsya Indah Septiana Islamuddin Kinanti, Mutiara Lizar Alfansi Muhartini Salim Nabila Nurkhalisa Nasution, Suswati Praningrum, Praningrum Puspita, Anggri Sukmono, Gerry Suryo Sularsih Anggarawati Willy Abdillah Wismawati Wismawati

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