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All Journal Managament Insight: Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application
Muhammad Yasser Iqbal Daulay
Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Antecedents to Websıte E-Commerce Satısfactıon and Loyalty Effed Darta; Muhammad Yasser Iqbal Daulay; Willy Abdillah
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2020.009.02.4

Abstract

This study explores the major determinants of feedback on shopping satisfaction. This research is essential to provide empirical evidence about the factors that can ensure customer satisfaction and loyalty. By surveying respondents that are users of e-commerce website services, this study uses the construct validity test using the Partial Least Square (PLS) method with SmartPLS software application version 2.0. The results explain the visual involvement variable does not correlate with customer satisfaction and loyalty. The interactivity website variable has a strong relationship with customer satisfaction and loyalty. Therefore, customers need service communication interactivity for service providers and merchants. This research contributes to the development of consumer experience theory and online consumer experience.
PELUANG PENGEMBANGAN ECOPRENEURSHIP MENGGUNAKAN PERSPEKTIF KREATIFITAS LAYANAN Muhammad Yasser Iqbal Daulay; Fachri Eka Saputra; Sularsih Anggarawati
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.637 KB) | DOI: 10.33369/insight.15.1.108-119

Abstract

Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation, 
ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI Indah Septiana; Muhartini Salim; Muhammad Yasser Iqbal Daulay
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.769 KB) | DOI: 10.33369/insight.15.1.78-94

Abstract

The purpose of this study aims to analyze the effect of habit and perceived enjoyment, mediated by behavioural intention on adoption in students using BNI mobile banking at university of Bengkulu. This research is a casual quantitative study. The total sample of the study is 150 respondents, data were collected using snowball sampling and analyzed using SEM PLS (partial least square). Based on the results of the study explained that habits and perceived enjoyment mediated by behavioural intention support the use of mobile banking at Bengkulu University. This study has several limitations such as, uneven distribution of respondents, and the theoretical scope of research. Subsequent research can determine respondents more evenly, and can expand and modify the research framework to be able to measure or study more deeply about the related variables in this study.Keywords: Habit, Perceived Enjoyment, Behavioural Intention, Adoption.
Co-Authors Effed Darta Fachri Eka Saputra Indah Septiana Muhartini Salim Sularsih Anggarawati Willy Abdillah