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All Journal Journal of Management - Small and Medium Enterprises (SME's) Jurnal Impresi Indonesia
Grefanti, Risa
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Meaning of the Ngaben Ceremony Tradition in the Process of Accepting Grief: An Indigenous Psychology Approach in Bali Grefanti, Risa; Hastangka, Hastangka
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6850

Abstract

This reflective paper addresses how the Balinese community interprets and performs the Ngaben ceremony as part of the grieving and acceptance process following the loss of a loved one. The main idea of this paper is that cultural rituals such as Ngaben play a significant psychological role in helping individuals and families cope with sorrow. The author was inspired to explore this theme upon observing that Ngaben is not merely an obligatory tradition, but also serves as a form of collective healing that remains relevant today. The purpose of this paper is to describe and explore the meaning of the Ngaben ritual within the framework of Indigenous Psychology. The writing method used is reflective and contextual, referring to the cultural context and spiritual meaning held by the Balinese people. This paper aims to provide a deeper understanding of how local culture functions as a psychological mechanism in the grieving process, and to contribute insight into the importance of culturally-based approaches in psychological studies.
THE INFLUENCE OF PRICE PERCEPTION, BRAND TRUST, AND ONLINE CUSTOMER REVIEWS ON THE PURCHASE DECISION OF SKINTIFIC SKINCARE AMONG STUDENTS OF MERCU BUANA UNIVERSITY YOGYAKARTA Fadhi, Taufik Nur; Nuvriasari, Audita; Grefanti, Risa; Saputra, Yohanes Agus Adi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24323

Abstract

This study aims to examine the influence of price perception, brand trust, and online customer reviews on purchasing decisions of Skintific skincare products among students at Universitas Mercu Buana Yogyakarta. The research adopts a quantitative approach with a causal associative design. A total of 100 respondents were selected using purposive sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression techniques.The findings reveal that, simultaneously, price perception, brand trust, and online customer reviews significantly influence purchasing decisions. Partially, price perception and online customer reviews have a positive and significant effect on purchasing decisions, whereas brand trust does not show a significant influence. Among the independent variables, online customer reviews emerge as the most dominant factor affecting purchasing decisions.These results indicate that young consumers tend to rely more heavily on peer-generated reviews and perceived value for money rather than solely on brand trust. The study offers important implications for digital marketing strategies, emphasizing the need to strengthen competitive price positioning and actively manage online customer reviews as credible and persuasive sources of consumer information. Keywords: Price Perception; Brand Trust; Online Customer Reviews; Purchasing Decisions; Skintific
Co-Authors Audita Nuvriasari Fadhi, Taufik Nur Hastangka Hastangka, Hastangka Saputra, Yohanes Agus Adi