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All Journal Jurnal Impresi Indonesia Journal Research of Social Science, Economics, and Management
Nainggolan , Romauli
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Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Pemahaman Tujuan Organisasi Terhadap Kinerja Karyawan Mediasi Motivasi Kerja Di Pt Telkom Akses Jakarta Pusat Boro, Heribertus Bao Lile; Rizam, Fahrul; Nainggolan , Romauli
Jurnal Impresi Indonesia Vol. 4 No. 8 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i8.6907

Abstract

This study examines the influence of understanding organisational goals on employee performance with work motivation as a mediating variable at PT Telkom Akses Central Jakarta. Understanding organisational goals is essential in increasing work motivation and engagement and reducing employee turnover. This research's framework is based on the Goal-Setting Theory, which states that clarity of employees' goals and roles can increase motivation and work productivity. The research approach used is quantitative, using a survey method. Data is collected through a structured questionnaire distributed to 158 employees from various divisions selected using stratified random sampling techniques. The Partial Least Squares (PLS) technique will analyse the relationship between the variables of understanding organisational goals, work motivation, and employee performance. The results of the study indicate that understanding organizational goals has a positive effect on work motivation, work motivation has a positive effect on employee performance, understanding organizational goals has a positive effect on employee performance, and work motivation can positively mediate understanding organizational goals with employee performance at PT Telkom Akses Central Jakarta.
Analysis of The Influence and Priority of Employer Branding Dimensions in Attracting Generation Z Job Applicants Honanta, Cindy; Sitepu, Rismawati; Nainggolan , Romauli
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1141

Abstract

Employer branding is a strategy for attracting and retaining potential employees amidst increasingly fierce competition. This strategy is particularly relevant for Generation Z employees, a young generation with unique characteristics and high expectations for a flexible, meaningful, and innovative work environment. When choosing a job, they consider not only financial aspects but also company values, opportunities for personal development, and work-life balance. Therefore, developing employer branding that meets the needs and expectations of Generation Z employees is key to companies remaining competitive and attracting quality talent. This study analyses the influence and priorities of four dimensions of employer branding: economic value (salary and compensation), social value (work environment and culture), development value (learning and career opportunities), and interest value (innovation and challenges). The methods used were multiple linear regression and the Analytical Hierarchy Process (AHP), involving 200 respondents, consisting of final-year undergraduate students and fresh graduates majoring in Information Technology, Engineering, and Management in Indonesia. The results of the study indicate that interest value is the strongest and most prioritized factor in attracting prospective Generation Z employees to apply for jobs, followed by economic value, which also has a significant influence. Development value was not proven to be significant, while social value tended to have a negative influence. These findings provide practical recommendations for companies to develop effective employer branding strategies,
Co-Authors Boro, Heribertus Bao Lile Honanta, Cindy Rizam, Fahrul Sitepu, Rismawati