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Strategi Persiapan Akreditasi Lembaga Pelatihan Kesehatan: Analisis Mixed-Methods pada DCG Indonesia Birowo, Anandito; Hidayat, Dasrun; Mulyani, Kahar
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i3.1495

Abstract

Health training institution accreditation in Indonesia by the Directorate of Health Worker Quality Improvement faces substantial challenges, with over 58% of training institutions lacking accredited status in 2024. DCG Indonesia exemplifies institutions experiencing participant decline due to non-accredited status. The study aims to describe the accreditation preparation process implemented by DCG Indonesia and evaluate the effectiveness of community service activities through accreditation preparation webinars. The research employs a sequential exploratory mixed-methods approach across two phases. The first phase collects qualitative data through in-depth interviews and observations involving five participants directly engaged in the accreditation process, while the second phase utilizes quantitative data from surveys administered to 30 respondents. Research findings demonstrate that DCG Indonesia executed accreditation preparation through document analysis, accreditation team formation, and digital technology implementation. The webinar conducted as post-accreditation community service activities successfully enhanced participant understanding by 75.59% with satisfaction levels reaching 92.7%. The study concludes that systematic accreditation preparation strategies and digital technology adoption can facilitate health training institution accreditation processes. Webinar activities proved effective in improving participant understanding and satisfaction while providing guidance for other non-accredited institutions in accreditation preparation.
Penguatan Strategi Pemasaran Rawat Jalan Eksekutif Rumah Sakit Melalui Penyelenggaraan Webinar DCG Indonesia di LMS Plataransehat Kemenkes Birowo, Anandito; Lestari, Tri
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1698

Abstract

The increasingly competitive health care industry requires hospitals to strengthen executive outpatient services through targeted marketing strategies and capacity building. As a training institution accredited by the Ministry of Health, DCG Indonesia organized a free webinar entitled “Marketing Strategies for Executive Outpatient Services in Hospitals” to fulfill accreditation requirements and support continuing education. This article describes the planning, implementation, and outcomes of the two-hour webinar, which used lectures, discussions, and question–answer sessions and was integrated with the Plataransehat LMS for pre-test, post-test, and evaluation. Of 60 targeted participants, 29 (48%) completed the full learning sequence. The mean knowledge score increased from 60.69 to 75.17 (a gain of about 24%), while overall participant satisfaction reached 93.76%, with very good ratings for instructors, materials, and event management. The webinar was effective in enhancing knowledge and providing practical guidance for hospitals in designing comprehensive, context-sensitive, and evidence-based marketing strategies for executive outpatient services.