Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JAMBIS : Jurnal Administrasi Bisnis
Munawaroh, Wildatum
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Perceived Value Terhadap Loyalitas Pelanggan Katering Butik Tumpeng Di Kota Depok Munawaroh, Wildatum; Irvawan, Robby
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4979

Abstract

The population of this research is Butik Tumpeng catering customers, amounting to 150 people. The sample of this research is 60 respondents. The data collection technique for this study used a questionnaire/questionnaire which was tested for validation and reliability. Data processing in this study used SPSS (Statistic Package For the Social Sciences) version 28. The results of this study partially show that Service Quality and Perceived Value have a positive and significant effect on Customer Loyalty in the Butik Tumpeng catering in Depok City. The coefficient of determination is 65.6% and the remaining 34.4% is influenced by other variables not examined
Co-Authors Irvawan, Robby