Nusantara, Mhd Dharma Samudra
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SOSIALISASI PELAKSANAAN KEGIATAN DESTINATION BRANDING SECARA DIGITAL BAGI MASYARAKAT KAMPOENG PINTAR OASE TEMBOK GEDE RT 03 RW 02 KELURAHAN BUBUTAN KECAMATAN BUBUTAN Nalendra, Irham Wahid; Rahayu, Salsabila Putri; Maharani, Dian; Nusantara, Mhd Dharma Samudra; Rahmatin, Leily Suci
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.116

Abstract

Digital transformation has become a crucial necessity in developing regional potential, particularly in strengthening image and competitiveness in the information technology era. Kampoeng Pintar Oase Tembok Gede, a thematic village in Surabaya, holds great potential in MSMEs, educational tourism, and environmental innovation. However, the lack of public knowledge and skills in utilizing digital tools poses a significant barrier to effective branding efforts. Through an outreach program titled “Effective Digital Branding Strategies”, the SDGs Community Service Team (KKN) Group 2 from UPN Veteran East Java aimed to educate local residents about the importance of building a digital identity via social media platforms. The service method involved problem identification through interviews and field observation, planning educational materials and strategies, conducting participatory sessions, and performing evaluation through feedback and group discussions. The results indicated a high level of enthusiasm and active involvement from participants, who gained new insights into the fundamentals of digital branding, implementation strategies, and basic promotional content creation. The program successfully increased community awareness of the role of digital media in promoting local potential. Future recommendations include continuous follow-up in the form of technical training, mentoring in content creation, and the establishment of a village digital community hub for sustained digital literacy and branding efforts.activities such as technical training and digital mentoring are recommended to help establish a self-sustaining digital community in the area.
Pengaruh Amenitas Terhadap Tingkat Kepuasan Pengunjung di Museum 10 November Surabaya Nusantara, Mhd Dharma Samudra; Wahyuni, Wahyuni
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1ymzvb78

Abstract

The 10 November Museum Surabaya is one of the historical tourism destinations with significant educational value. However, several amenity-related issues remain, including inadequate toilet cleanliness, limited sanitation facilities, insufficient exhibition room comfort, and less accessible supporting facilities. These conditions may reduce visitor satisfaction. This study aims to analyze the effect of amenity quality on visitor satisfaction at the 10 November Museum Surabaya and provide recommendations for facility improvement. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 visitors selected using an accidental sampling technique. The data were analyzed using validity tests, reliability tests, normality tests, simple linear regression analysis, t-tests, and the coefficient of determination (R²). The results indicate that amenity quality has a positive and significant effect on visitor satisfaction. The t-test produced a calculated t-value of 4.359 with a significance level of 0.000 (<0.05), indicating that the research hypothesis is accepted. The simple linear regression analysis resulted in a regression coefficient of 0.321, showing a positive relationship between amenity quality and visitor satisfaction. The coefficient of determination (R²) was 0.162, indicating that amenity quality contributes 16.2% to visitor satisfaction. In conclusion, improving amenity quality, particularly toilet cleanliness, sanitation facilities, exhibition room comfort, and other supporting facilities, can enhance visitor satisfaction. This study contributes to museum management by providing a basis for evaluating and improving facilities to enhance service quality and visitor experiences.